Habiza Expands Distribution to East Coast with Dora’s Naturals as Exclusive Partner

New York, NY (April 30, 2025) — Habiza, the modern hummus brand redefining the category with bold flavors, real ingredients, and silky-smooth texture, announced today an exclusive distribution partnership with Dora’s Naturals to bring its products to the East Coast. 

Fueled by strong consumer demand and category-leading growth numbers, Habiza has emerged as one of the fastest-growing hummus brands in the U.S., now expanding into the Northeast region. Building on rapid success on the West Coast, where the brand grew 490% year-over-year and expanded to more than 250 retail doors in 2024. Habiza’s partnership with Dora’s marks a major milestone as the company takes their growth to the next level. 

"Habiza has experienced strong, sustained demand for fresh, authentic hummus across the country, which makes an East Coast expansion a natural next step for us," said Jonathan Srour, Founder & CEO of Habiza. "Our partnership with Dora’s Naturals, known for helping high quality, mission-driven specialty brands scale thoughtfully, gives us a powerful launchpad to introduce Habiza’s bold, fresh flavors to even more consumers in this priority region."

Inspired by Srour’s Middle Eastern grandmother’s original recipes, Habiza was created to address a clear gap in the market: real hummus made without preservatives, seed oils, or glyphosate. While many store-bought options compromise on authenticity and quality, Habiza delivers a silky, scoopable texture and rich, vibrant flavors, offering a fresh and creamy hummus experience that honors tradition and excites modern palates.

Dora’s Naturals, a premier distributor of natural, organic, and specialty products, was selected as Habiza’s exclusive partner for its decades-long track record of successful brand partnerships, strong retailer relationships, and commitment to quality execution in the perishable space. You can now find Habiza’s Authentic Original, Jalapeno Serrano, and Garlic Green Onion  across 150+ independent retailers and bodegas in New York City, with larger regional chains right around the corner.

"At Dora’s Naturals, we’re always looking for brands that bring something truly special to the market — and Habiza is exactly that," said Tanya Seber, Director of Business Development at Dora’s Naturals. "Their commitment to authenticity and clean ingredients perfectly aligns with what our retail partners and their customers are looking for. We’re excited to welcome Habiza to our portfolio and help propel their next phase of growth by bringing their bold, fresh flavors to the East Coast."

As Habiza continues to build its cult-like following among Gen Z, Millennials, and families alike, the brand is poised to reshape the future of the hummus aisle — blending grandma-approved authenticity with bold innovation to deliver the hummus experience consumers have been missing. For more information, visit habizahummus.com.

About Habiza

Habiza is redefining the hummus experience with bold flavors, vibrant ingredients, and a commitment to freshness. Proudly crafted in small batches and inspired by founder Jonathan Srour’s family recipes, Habiza delivers silky texture, vibrant taste, and clean-label ingredients — no preservatives, no seed oils, no shortcuts. For more information, visit habizahummus.com.

About Dora’s Naturals

Dora's Naturals is a leading distributor of natural and organic food and beverage products specializing in products sold in the perishable space. Our mission is to provide those products to retailers in the Northeastern United States at unparalleled service levels. Dora’s delivers to thousands of locations across many classes of trade in the tri-state area including traditional supermarkets, national drug chains, national natural food chains, independents, food-service, on-premise, hospitality and institutional. Dora’s also offers best-in-class third-party logistics services at its SQF certified facility; and provides an end-to-end solution for quick-serve restaurants and other food-service locations. This facility offers warehousing for ambient, refrigerated and frozen products along with outbound-direct store deliveries