The Happy Can Launches 'The Rainbow Can' in Partnership with DSM Capital City Pride

The Happy Can Launches “The Rainbow Can” in Partnership with DSM Capital City Pride 

A Celebration of Identity, Joy, and Progress 

The Happy Can is proud to announce the launch of its second annual rainbow-series collectible: The Rainbow Can, created in partnership with DSM Capital City Pride. Bursting with color, meaning, and a mouthwatering flavor called Pride Punch, this limited-edition can will debut exclusively at the 2025 Capital City Pride Festival.

For The Happy Can, happiness isn’t just a feeling, it’s a right. And this year, the message is loud, proud, and wrapped on a rainbow can.

A Can with a Cause

Des Moines, Iowa - As a local brand rooted in community, creativity, and celebration, The Happy Can has always believed in amplifying voices that matter. This year’s limited-edition Rainbow Can is more than just a design, it’s a symbol of inclusion, collaboration, and shared progress. The label was co-created with Capital City Pride, inviting ideas and expressions from within the LGBTQ+ community to ensure that the can reflected not only color but truth, authenticity, and joy.

“We didn’t want to simply create a can that looked like Pride, we wanted one that felt like Pride,” said Ashley Lambson-Hartman Founder of The Happy Can. “Partnering with Capital City Pride gave us the chance to truly listen, learn, and design something together that represents joy, identity, and belonging.”

Introducing: Pride Punch

The Rainbow Can holds Pride Punch, a bold, fruity, hemp cannabis-infused soda that’s as vibrant as the community it honors. With a flavor as bright as the label, it’s a true celebration in every sip. Launching at the 2025 Capital City Pride Festival and online, this exclusive flavor and can design is destined to become a collector’s item and a symbol of solidarity.

Supporting LGBTQ+ Progress, Loud and Proud

The Happy Can proudly supports the LGBTQ+ community year-round and is committed to using its platform to advocate for equality, inclusion, and humanity’s shared evolution. A portion of proceeds from The Rainbow Can will go toward initiatives driven by Capital City Pride to continue creating safer, more joyful spaces for everyone.

“We believe in progress. We believe in people. And we believe that happiness is for everyone,” said Lambson-Hartman. “Pride is more than a moment, it’s a movement. And we’re honored to help carry that forward.”

DSM Capital City Pride 

Join The Happy Can at this year’s Capital City Pride Festival and grab your Rainbow Can before it’s gone. Celebrate the bold, the beautiful, and the brave with every sip of Pride Punch and be part of something meaningful.

Because happiness isn’t a feeling, it’s a right. 

About The Happy Can 

Born in Iowa, The Happy Can is a hemp cannabis-infused brand committed to joy, wellness, and human connection. Each can is full of flavor, and designed to make happiness feel like a lifestyle, not a luxury. Through community partnerships and purpose-driven campaigns, The Happy Can is more than a drink, it’s a movement.

About Capital City Pride 

Capital City Pride is a nonprofit organization dedicated to fostering and celebrating the LGBTQ+ community through advocacy, education, and events in Des Moines, Iowa. From year-round programs to the iconic Pride Festival, Capital City Pride builds safe and inclusive spaces where everyone can belong.