Tampa, FL – May 7th, 2025 – Today, leading aluminum beverage can manufacturer Crown Holdings,
Inc. (NYSE: CCK) (Crown) announced a new partnership with San Juan Beverage Company (San Juan Bev. Co.) to become the exclusive beverage packaging provider for SAN JUAN BAMMARITA, a premium ready-to-drink (RTD) cocktail collaboration created with legendary Seattle Seahawks safety Kam Chancellor. Crown’s partnership with the nation’s first small-batch hard seltzer company will bring the Super Bowl champion’s premium best- selling margaritas from his Legion Sports Bar to stores throughout the country. West Coast Container Inc. will be collaborating with Crown to provide additional support to this partnership.
“Crown is thrilled to partner with San Juan Bev. Co. in launching this innovative and exciting new
product into the rapidly growing RTD market,” said Bryan Sahadi, Marketing and Commercial
Operations Senior Manager at Crown. “Our extensive packaging experience and capabilities and state-of-
the-art graphic design operations are ideally suited to help achieve both San Juan Bev. Co.’s goals and
Kam’s vision, resulting in ultimate speed-to-market to get BAMMARITA in the hands of consumers.”
Brewed and blended with San Juan Bev. Co.’s proprietary Island Shine™, BAMMARITA is winning
over consumers with its crisp, clean taste that presents a gluten-free, lower-calorie, “better-for-you”
alternative to a traditional margarita. A portion of the proceeds from sales of BAMMARITA will be
donated to charity: water, a nonprofit organization that works with local groups across the globe to build
sustainable, community-owned projects that increase access to clean water for people living in rural areas.
“Rooted in the spirit of the Pacific Northwest, we set out to craft our RTD cocktails with purpose and
heart,” said Ron Lloyd, president and CEO of San Juan Bev. Co. “Through our partnership with Kam and
his wife, Tiffany, we’ve been able to do all this and more with BAMMARITA – investing back into our
Pacific Northwest community by providing consumers flavors they want and an economic boost to local
jobs and businesses. We are thrilled with the support we are already receiving from bars and grocery
retailers such as Kroger’s QFC, Albertsons/Safeway, and others. Crown’s expertise and efficiency, along
with a seamless partnership with West Coast Container, were instrumental in turning our joint mission
into a reality in just three months.”
“I’m so thankful for everything Seattle has done for me for the last 15 years,” said Kam Chancellor,
founder of the BAMMARITA trademark and former Seattle Seahawks safety. “Since I retired in 2017,
I’ve made it my priority to do as much as possible to give back to the community that supported me.
BAMMARITA is my way of saying ‘thank you’ to the 12s and to continue showing my appreciation for
this fan base.”
Inspired by Kam’s signature nickname “Bam Bam Kam,” BAMMARITA features four unique flavor
profiles: Lime, Cadillac, Mango, and local favorite Kiwi Strawberry. Each 6% abv (alcohol by volume)
BAMMARITA flavor is made available exclusively in 12-oz CrownSleek cans. As part of the seasonal
summer promotional lineup, local stores created space for BAMMARITA ahead of marketing milestones
like Cinco de Mayo and Memorial Day. Consumers can now find BAMMARITA featured prominently in
most major local retailers.
San Juan Bev. Co. – founded in 2017 by Katy Enger and located in the heart of Seattle – has a rich history
of bringing the local flavors of the Pacific Northwest to life, launching the eighth seltzer to ever enter the
national market. Brewed in small batches, the Seltzery™ uses only the finest ingredients to create a crisp
and clean, lower-calorie seltzer.
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About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading global supplier of rigid packaging products to
consumer marketing companies, as well as transit and protective packaging products, equipment and
services to a broad range of end markets. World headquarters are located in Tampa, Florida.
About San Juan Beverage Company
Founded by Katy Enger in 2017, San Juan Seltzer was the first spiked seltzer brand launched in the
Pacific Northwest in 2018 and has the nation’s first and only production Seltzery®. The #1 selling craft-
style brand in the Pacific Northwest, San Juan Seltzer is one of the lowest calories spiked seltzers on the
market and zero sugar and zero carbs per 12-ounce serving. Flavors are inspired by the fruits, herbs and
vegetables grown in the Pacific Northwest, such as Rainier Cherry, Huckleberry, Fuji Apple, and Peach
Rosé, etc. and are Gluten Free and KETO friendly. Each can is either 4.2%, 5%, 8% or 8.4% alcohol by
volume (ABV). All flavors are available on tap at San Juan Seltzery Taproom, Kitchen & Bar in SoDo
and in cans and on draft in thousands of Pacific Northwest, Montana, Alaska and Texas locations. Enjoy
the San Juan Island lifestyle wherever you go!
About West Coast Container
Being part of customer’s success runs through our company top to bottom. West Coast Container has
been a part of new product development for almost forty years and takes great pride in the items the
company has helped to launch, including products that can be found in stores nationally. With the right
components, the right support, and the right expertise, West Coast Container works hard to get behind
winning brands by coordinating and executing tailored scheduling and deliveries.
Cautionary Note Regarding Forward-Looking Statements
Except for historical information, all other information in this press release consists of forward-looking
statements within the meaning of federal securities law. These forward-looking statements involve a
number of risks, uncertainties and other factors that may cause actual results to be materially different
from those expressed or implied in the forward-looking statements. Important factors that could cause the
statements made in this release or the actual results of operations or financial condition of the Company to
differ are discussed under the caption “Forward Looking Statements” in the Company’s Form 10-K
Annual Report for the year ended December 31, 2024 and in subsequent filings. The Company does not
intend to review or revise any particular forward-looking statement in light of future events.
For More Information:
https://www.crowncork.com/