PORTLAND, ME (May 13, 2025) – Chef-founded Squier's Specialty Elixirs (Squier’s), an award-winning, cannabis-infused food and beverage company, proudly announced today the launch of their new hemp-derived THC-infused seltzers. Available now in the brand’s flagship flavor, Blueberry Lemon, as well as Pink Pineapple, Raspberry Lime, and Mandarin Mango.
True to the Squier’s brand, each 12 oz. canned seltzer is formulated with 100% real fruit and organic prebiotics, is naturally sweetened with organic blue agave, and contains all-natural electrolytes and minimal ingredients. They include no artificial flavors, concentrates, or fillers, boast 5mg THC and 10mg CBD per can, and are only 60 calories each. The Squier’s Seltzers can be enjoyed chilled, over ice, or as-is.
The Squier’s Seltzers ship nationwide and pack size options include a 4-pack ($27.99), 8-pack ($51.99), and 16-pack ($100). They are available for purchase on the brand's website at drinkdifferent.co/collections/seltzers.
The High Spirits Awards by the L.A. Spirits Awards recently awarded the Squier’s Blueberry Lemon Seltzer a 2025 platinum medal. With the continued rise of the “Cali sober” movement and overall interest in wellness, low-calorie, low-sugar, and gut-friendly products packed with flavor, like Squier’s new hemp-derived THC-infused seltzers, are growing in customer appeal.
“Flavor and functionality are the backbone of our business, and with the THC-infused seltzer game ramping up every day, we are proud to offer one of the only formulas containing real fruit and sweetened with organic blue agave, making it a cleaner and healthier option for consumers overall,” said Zack Squier, Chef and Founder of Squier's.
According to a January 2025 report by Prudence Research, the global hard seltzer market is “predicted to attain around USD 66.95 billion by 2033”. Mirroring the alcohol industry’s seltzer boom, a recent Grand View Research report anticipates “the global THC seltzers market is expected to grow at a compounded growth rate of 34.1% from 2024 to 2030 to reach USD 2.65 billion by 2030”.
The Squier’s Seltzers arrive in time for Memorial Day weekend and ahead of the summer season. They are infused with Pink Himalayan Sea Salt, enhancing hydration and replenishment with every sip. An alcohol-free option and alternative to beer, wine, or hard seltzers, the hemp-derived THC-infused seltzers provide an uplifting experience without the hangover.
“We are excited to continue expanding into the hemp space this summer, and are focused on crafting the best tasting, highest functioning products we can possibly create,” continued Squier.
Squier’s is best known for giving customers options for easy infusion of their favorite drinks. The beloved elixirs allow for convenient dosing of sparkling or still beverages and can be enjoyed hot or iced. The infused drink mixers enable consumers to make a canna-cocktail or the product can be poured over desserts or added to a variety of cooking and baking recipes. Their ready-to-drink Seltzers and Bottled Cocktails, available in Blueberry Lavender Lemonade, Strawberry Hibiscus Lemonade, and Pineapple Ginger Lemonade, are designed for simple sips with no mixing required.
Made with honest ingredients, all of the Squier’s products are vegan and gluten-free. For more information, visit drinkdifferent.co.
About Squier’s Specialty Elixirs
Chef-founded Squier’s Specialty Elixirs is an award-winning, cannabis-infused food and beverage company rooted in culinary craft and clean-label integrity. The Portland, Maine-based brand launched in 2019 and offers elevated seltzers, cocktails, elixirs and soon-to-launch real fruit gummies.
Squier’s follows a flavor-first approach and is driven by a deep commitment to quality, transparency, and plant-powered wellness. The products are infused with premium cannabis and are made using 100% real fruit, organic blue agave, prebiotics, and natural electrolytes.
Chef and Founder, Zack Squier, grew frustrated with the ingredients in most edibles and founded Squier’s to develop an ethical and delicious cannabis product. Everything is made with as much thought and integrity as the food Squier spent years creating as an executive chef in the culinary world.
Squier’s cannabis-derived products are available at legal dispensaries in Maine and Massachusetts. The company will be launching in Rhode Island in summer 2025. Their hemp-derived offerings are available for purchase online and ship directly to consumers' doorsteps.
Learn more about the company’s new seltzers, full product range, and recipes at drinkdifferent.co.
For More Information:
Learn More
Stay Informed, Stay Competitive
Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.