C4 Partners with Saquon Barkley as the Face of C4 Sport Pre-Workout to Maximize Performance for Elite Athletes and Everyday Champions

Austin, TX – May 28, 2025 – Nutrabolt, owner of C4®, the performance powerhouse brand renowned for developing products that deliver explosive energy, endurance, and focus, is thrilled to announce a dynamic new partnership with football superstar, Saquon Barkley. Together, they aim to drive awareness of C4 Sport®, one of the top-selling pre-workout brands in the U.S. and inspire athletes and fitness enthusiasts everywhere to push their boundaries.

After a breakout season that turned heads, highlighted by his exceptional yardage as one of the top rushers in 2024, Barkley steps into the new year with more eyes and expectations on him than ever before. He’s no longer chasing greatness; he’s defending it. That’s why he’s teamed up with C4, the brand that helped him reach the top and fuels his fight to stay there.

Celebrated for his explosive athleticism, unwavering commitment to delivering his best, and treating his body "like a temple," Saquon is the perfect embodiment of the C4 Sport spirit. Designed to elevate energy, endurance, and focus, C4 Sport also upholds the highest standards of quality, safety, and transparency, proudly displaying its NSF Certified for Sport® recognition that gives athletes the confidence to train and compete without compromise.

Known for his meticulous approach to fitness, Saquon carefully researches every ingredient he consumes to ensure he's fueling his body with only the best. This dedication to excellence aligns perfectly with C4 Sport, which is packed with clinically studied ingredients for explosive energy, muscular endurance, and three critical electrolytes to replenish the body, redefining training supplementation for athletes at every level.

“All top athletes are always looking for ways to get better,” said Barkley. “As a fan of the brand, I use C4 Sport because it gives me the energy, focus, and endurance I need to attack every workout and stay at the top of my game. Knowing it's NSF Certified for Sport® means I can trust it is safe, tested, and approved for game day. I couldn’t be more excited to partner with C4, a brand that I've used for years and always keep with me for training.”

C4 is the brand powering Barkley’s offseason grind and in-season drive. Through this partnership, he will spotlight how C4 powers his training, prepares him for game day, and helps him push past limits both on and off the field. Fans can expect exclusive content, behind-the-scenes looks at his intense workouts, and exciting giveaways, all offering unique access to Barkley’s fitness journey and the products that fuel it.

"At Nutrabolt, we’re dedicated to delivering high-performance products that give athletes a competitive advantage. C4 Sport elevates their training experience, gets them ready to perform, and fuels athletes on gameday," says Robert Zajac, Chief Marketing Officer at Nutrabolt. "Partnering with Saquon Barkley is a natural fit, as his relentless drive and commitment reflects the core values of our brand. All our NSF Certified products, including C4 Sport, give athletes at all levels the trusted, safe fuel they need to push their limits.”

Through this collaboration, C4 and Saquon Barkley aim to inspire athletes of all levels to reach their full potential—one rep, workout, and challenge at a time. For more information about C4 and to follow the partnership, check out @c4energy and @Saquon on Instagram.

About Nutrabolt:

Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company's disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (America's #1 BCAA brand), and Cellucor® (an award-winning sports nutrition brand created in 2002). 

Since our founding 20 years ago, our goal has been to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers and communities around the globe who are making healthy, active living a daily priority. 

Nutrabolt's portfolio, which is distributed in over 125 countries, is sold through company-owned DTC platforms, Amazon, and other third-party marketplaces, and is available at leading retailers across the U.S., including Walmart, Target, 7-Eleven, Walgreens, CVS, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe. For more information about Nutrabolt, please visit nutrabolt.com.

For more information, follow C4 Energy on social media or search for C4 Energy online.

Contact:

Sara Bigham

PR & Communications, Nutrabolt