FREE BIRD Southern Spring Water Expands into Tennessee with Lipman Brothers, LLC, Building Momentum Across the Southeast

Atlanta, GA – [June 2025] – FREE BIRD, the fast-growing Southern Spring Water brand with a free-spirited twist, has officially launched across Tennessee through a retail distribution partnership with Lipman Brothers, LLC. This milestone marks the next phase of FREE BIRD’s southeastern rollout.

FREE BIRD enters Tennessee with two core SKUs—Still and Sparkling Southern Spring Water—crafted for those who crave clean, crisp hydration with a sense of pride. 100% Spring Water sourced from the Blue Ridge Mountains, FREE BIRD offers natural spring water in bold, recyclable aluminum 19.2oz cans that reflects the brand’s values of sustainability and Southern spirit.

“From farmers to firefighters, teachers to truck drivers, this brand is for those who believe in hard work, community, and the freedom to carve their own path,” said Jay Williams, Founder of FREE BIRD. “Tennessee is a vital market for us—especially Nashville, which is at the heart of our sales and marketing efforts and the perfect place to bring the FREE BIRD spirit to life.”

“FREE BIRD is the kind of brand that immediately resonates—with consumers and retailers alike,” said Jeremy Bennett, Business Unit Director – Non-Alcohol at Lipman Brothers, LLC. “It’s not just the water—it’s the story, the design, the mission. We’re excited to be part of bringing this brand to life across Tennessee.”

“Our partnership with Lipman Brothers is key to building long-term success in Tennessee,” said Eddie Pearson, Chief Growth Officer at FREE BIRD. “Their deep roots and strong relationships across the state give us a powerful platform to grow. Lipman Brothers will play a vital role in supporting FREE BIRD in Nashville and other high-potential markets throughout Tennessee.”

FREE BIRD made its industry debut at BevNET Live in December 2024, earning attention for its 19.2oz recyclable aluminum can and bold, Americana-inspired brand identity. This summer, the brand will expand with the launch of a 12oz 12-pack multipack, designed for take-home occasions and everyday refreshment.

Rooted in the South

For FREE BIRD, launching in the Southeast is a natural starting point— the region’s values of independence, grit, and community mirror those at the heart of the FREE BIRD brand.  The Southeast is not just where FREE BIRD is based—it’s the heartland of its ethos, making it the perfect place to introduce the brand to Americans.

Why FREE BIRD?

• Pure, high-quality Southern Spring water sourced from local springs
• Distinctive branding that resonates with the values of our target consumer
• Sustainable packaging, reducing plastic waste by using recyclable aluminum cans
• Strong shelf presence with a bold 19.2oz can

In addition to its retail expansion, FREE BIRD is available nationwide online at Amazon.com and drinkfreebird.com.

About FREE BIRD

FREE BIRD Southern Spring Water was created to celebrate America and the values that bring us together.

At its core, FREE BIRD is about living freely and staying true to your roots. Whether you’re enjoying a backyard barbecue, heading to a job site, or taking a moment to recharge, FREE BIRD is there to refresh and remind you of the things that matter most. 

To learn more about the brand and its mission, visit drinkfreebird.com or follow us on social media @drinkfreebird.

FREE BIRD—Pull up a chair and stay awhile. Cheers, y’all.