From the Rockies to the Blue Ridge Mountains: Outlaw Light Continues 2025 Growth with Virginia Distribution Expansion

From the Rockies to the Blue Ridge Mountains: Outlaw Light Continues 2025 Growth with Virginia Distribution Expansion

Beloved light beer brand saddles up for statewide expansion through key distribution partner

DENVER (June 3, 2025) — Outlaw Light Beer, the #1 fastest-growing light domestic beer in the U.S., continues its exponential growth, announcing a new distribution partnership covering The Old Dominion State. Outlaw Light is now available via Specialty Beverage, expanding its footprint and ensuring statewide access. Virginians from the shores of Virginia Beach to the Appalachian Mountains can now enjoy this smooth, easy-drinking light beer.

Brewed in the heart of Colorado by Tivoli Brewing Co., Outlaw Light Beer embodies the proud heritage and steadfast spirit that defines Virginia. With its crisp, refreshing taste, just 105 calories per serving and a smooth 4.2% ABV, this light beer is crafted to deliver exceptional flavor with unbeatable quality and affordability. A can of Outlaw is the perfect companion for those who live life their own authentic way — whether at a crab boil by the bay or picking guitars around a campfire.

“From the start, we set out to grow fast, and Virginia has always been a perfect fit for Outlaw Light,” said Ari Opsahl, CEO of Tivoli Brewing Co. “This launch is a big milestone for us — Virginia’s spirit of freedom, adventure and good times aligns with exactly what our brand stands for. Thanks to our partnership with Specialty Beverage, more Virginians can enjoy the fresh, satisfying taste of Outlaw. But this is more than just a beer — it’s a tribute to tradition, resilience and the values that define Virginia.”

That spirit is echoed by some of country music’s biggest names. Chart-topping artists Koe Wetzel and HARDY aren’t just fans of Outlaw Light; they’re investors, bringing their passion and influence to help fuel the brand’s momentum.

“We are delighted to partner with Outlaw Light, an exciting addition to our portfolio at Specialty Beverage,” said Chuck Matthews, Brand Manager at Specialty Beverage. “Outlaw Light aligns with our commitment to offer the Virginia market new, diverse and exceptional beverage options. The crisp flavor and light clean finish of Outlaw Light delivers both outstanding quality and value. Outlaw also brings a fun and easy-going spirit to the beer category that shines through in their marketing.” 

Beer lovers can stock up on Outlaw Light at their favorite retailers, bars and restaurants across the state. Stay tuned for more updates and keep an eye out for special Outlaw Light events, activations and exclusive collaborations tied to Koe Wetzel’s and HARDY’s upcoming tours. As the official beer of the 2025 Outlaw Music Festival Tour, Outlaw Light will also be front and center when the tour rolls through Virginia on July 29.

For more information, please visit OutlawBeer.com. To find an ice-cold Outlaw near you, visit OutlawBeer.com/where-to-buy/.

ABOUT OUTLAW LIGHT BEER

Brewed by Tivoli Brewing Company, Outlaw Light Beer represents a legacy of resilience, innovation and

craftsmanship. With roots dating back to 1859, Tivoli has endured Prohibition and natural disasters, emerging stronger each time to create exceptional beers. Outlaw embodies this spirit with its crisp, easy-drinking and refreshing profile, designed for those who appreciate hard work and good times. More resilient than the average beer company and more fun, Outlaw is a celebration of dreamers and doers, crafted with pride for everyone’s enjoyment. For additional information, please visit OutlawBeer.com or follow along on Instagram and Facebook.

###