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BevNETPress Releases

Chef-Founded Squier’s Specialty Elixirs to Exhibit at Food & Wine Classic in Aspen

PRESS RELEASE posted by Squier’s Specialty Elixirs

Jun. 17, 2025 at 11:19 am

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PORTLAND, ME, June 17, 2025 – Squier's Specialty Elixirs (Squier’s), an award-winning, cannabis-infused food and beverage company, proudly announced the chef-founded brand will be exhibiting at Food & Wine Classic in Aspen. Squier’s will be showcasing their newly launched hemp-derived, THC-infused craft seltzers and bottled cocktails, as well as the brand’s flagship elixirs, at the premier culinary festival this weekend on June 20-22, 2025.

“Squier’s was born in the kitchen, and as a chef, my deepest passion has always been creating and sharing unforgettable food and beverage experiences,” said Zack Squier, Chef and Founder of Squier's. “Exhibiting at one of the most iconic epicurean events in the world and showcasing our premium, crafted cannabis beverages is a full-circle moment and a dream come true. It is also a sign of how far the industry has come and where it is headed."

Squier will be on-site at the company’s booth in the Grand Tasting Pavilion discussing his backstory and educating attendees on the full Squier’s product offering. The brand will be serving their recently released hemp-derived, THC-infused craft seltzers and speaking to their hash rosin-infused products found in dispensaries across the Northeast. Details include:

  • The seltzers ship nationwide and are available in Blueberry Lemon, Pink Pineapple, Raspberry Lime, and Mandarin Mango. Purchase on the brand's website at drinkdifferent.co/collections/seltzers.
  • True to the Squier’s brand, each 12 oz. canned seltzer is formulated with 100% real fruit and organic prebiotics, is naturally sweetened with organic blue agave, and contains all-natural electrolytes and minimal ingredients.
  • They include no artificial flavors, concentrates, or fillers, boast 5mg THC and 10mg CBD per can, and are only 60 calories each.
  • The High Spirits Awards by the L.A. Spirits Awards awarded the Squier’s Blueberry Lemon Seltzer a 2025 platinum medal.
  • The ready-to-drink Squier’s Seltzers and Bottled Cocktails, available in Blueberry Lavender Lemonade, Strawberry Hibiscus Lemonade, and Pineapple Ginger Lemonade, are designed for simple sips with no mixing required.

The Food & Wine Classic in Aspen falls on the ‘unofficial kick-off to summer’ and the Squier’s Seltzers can be enjoyed chilled, over ice, or as-is. They are infused with Pink Himalayan Sea Salt, enhancing hydration and replenishment with every sip, and serve as an alcohol-free alternative to beer, wine, or hard seltzers.

“Our cannabis and hemp-infused beverages follow a flavor-first approach and provide an uplifting experience without the hangover,” continued Squier. “We are honored to have this opportunity and are excited to introduce attendees, both consumers and industry decision-makers, to plant-powered wellness and have them taste the exceptional Squier’s product range.”

Squier’s is best known for giving customers options for easy infusion of their favorite drinks. The beloved Squier’s Elixirs allow for convenient dosing of sparkling or still beverages and can be enjoyed hot or iced. The infused drink mixers enable consumers to make a canna-cocktail or the product can be poured over desserts or added to a variety of cooking and baking recipes.

Made with honest ingredients, all of the Squier’s products are vegan and gluten-free. For more information, visit drinkdifferent.co.

About Squier’s Specialty Elixirs

Chef-founded Squier’s Specialty Elixirs is an award-winning, cannabis-infused food and beverage company rooted in culinary craft and clean-label integrity. The Portland, Maine-based brand launched in 2019 and offers elevated seltzers, cocktails, elixirs and soon-to-launch real fruit gummies.

Squier’s follows a flavor-first approach and is driven by a deep commitment to quality, transparency, and plant-powered wellness. The products are infused with premium cannabis and are made using 100% real fruit, organic blue agave, prebiotics, and natural electrolytes.

Chef and Founder, Zack Squier, grew frustrated with the ingredients in most edibles and founded Squier’s to develop an ethical and delicious cannabis product. Everything is made with as much thought and integrity as the food Squier spent years creating as an executive chef in the culinary world.

Squier’s cannabis-derived products are available at legal dispensaries in Maine and Massachusetts. The company will be launching in Rhode Island in summer 2025. Their hemp-derived offerings are available for purchase online and ship nationwide, directly to consumers' doorsteps.

Learn more about the company’s new seltzers, full product range, and recipes at drinkdifferent.co.

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