Jefferson’s Bourbon and Brooklyn Peltz Beckham Prove There’s More to Rye than a Manhattan

The partnership aims to draw attention to Rye Whiskeys versatility through creative cocktail concepts, with a spicy twist

 New York, NY (June 18, 2025) – Jefferson’s Bourbon, known for pushing the boundaries of whiskey innovation while honoring tradition, has partnered with entrepreneur Brooklyn Peltz Beckham and his hot sauce brand Cloud23 to reimagine what’s possible in a cocktail glass. Together, they’re proving that while traditional whiskey cocktails, like the beloved Manhattan, are timeless, they’re also ripe for reinvention.

The collaboration centers on Jefferson’s latest release: Jefferson’s Straight Rye Whiskey. Crafted using the brands meticulous blending techniques, Jefferson’s Rye strikes a harmonious balance of bold spice, soft fruit, floral aromas, and subtle herbal undertones, delivering a vibrant nose of fig, cherry, and florals, followed by a warm and flavorful finish. With this bold new spirit as their base, Beckham and the Jefferson’s team have updated the classic Manhattan cocktail, infusing it with a spicy kick from Beckham’s signature Cloud23 Hot Habanero sauce. Dubbed the Brooklyn23, the cocktail combines the robust but smooth whiskey with a kick of fiery undertones from the hot sauce.

“I’ve always been passionate about experimenting in the kitchen, and my brand Cloud23 is all about the joy of culinary discovery,” says Peltz Beckham. “That got me thinking, why not bring that same spirit to cocktails? Partnering with Jefferson’s, a brand that shares my love for innovation, has been an incredible experience. We’re creating something fresh and exciting that breaks the mold - that’s what both of our brands are about.”

This bold pairing blends tradition with experimentation, inviting cocktail lovers to explore a new edge in flavor: proof that even the most classic drinks can benefit from a touch of heat. 

To bring the experience home, Jefferson’s is offering limited-edition “Manhattan to Brooklyn” cocktail kits through Cocktail Courier. Each kit includes everything needed to create the classic Manhattan and Brooklyn23 cocktail for a bold new twist on tradition. Full recipe below. 

Rye is now available nationwide at retailers, bars, and restaurants (MSRP $34.99 / 750mL). For more information on Jefferson’s Rye and the cocktail kit, visit Jefferson's Bourbon. 

PLEASE SIP RESPONSIBLY Jefferson’s Straight Rye Whiskey. 44% ALC/VOL (88 Proof) ©2025 Pernod Ricard USA, New York, NY. 

Brooklyn23

• 2 parts Jefferson's Straight Rye Whiskey
• ½ part Sweet Vermouth
• ½ part Black Cherry Syrup
• Pea-sized dash of Cloud23 Hot Habanero Hot Sauce
• 2 dashes Angostura® Bitters

Combine all ingredients in a mixing glass with ice and stir. Strain into a chilled coupe and garnish with a Cloud23-infused black cherry.

*Cloud23-Infused Black Cherries

Transfer half of the cherries and their liquid to a new container with a lid. Add 2-3 pea-sized dashes of Cloud23 Hot Habanero Hot Sauce and stir or shake to combine.

ABOUT JEFFERSON’S Trey Zoeller and his father, Chet, a famed bourbon historian, established Jefferson’s in 1997. They were continuing a family tradition that goes back to 1799 when Trey’s eighth generation grandmother became the first woman on record in America to be arrested for the “production and sales of spirituous liquors.” Over the last 25 years, Trey has brought a unique perspective to Jefferson’s, seeing bourbon through the lens of nature, exploration, and experiences. The brand has led with innovations in the art of blending and maturation, yielding distinctive flavors.

ABOUT PERNOD RICARD

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Co´digo Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. 

Jefferson’s Media Contact: Cork + Knife Communications 

Brooklyn Peltz Beckham + Cloud 23 Media Contact: IMPRINT PR