Sparkling Rum Brand Casalú Closes Seed Round to Expand Its Latino-focused RTD Across Key Retailers in Florida

MIAMI, June 25, 2025 /PRNewswire/ -- Casalú, a Miami-based beverage startup that has carved a unique niche in the ready-to-drink (RTD) market by introducing the canned Sparkling Rum serving Latinos, is pleased to announce the initial close of their seed funding round.

"This latest round marks a pivotal moment for Casalú. In our first chapter, we set out to prove one thing: that a modern, culturally rooted brand could resonate with Latino consumers; especially those moving away from beer," states Gabriel González, Co-CEO of Casalú.

"So many new drinks I see feel cynical. Copycats that add nothing to drinking culture. What Gabriel Ricardo, and the team at Casalú have built is the opposite. It's more than a tasty RTD. Casalú is a cultural movement. A brand Latinos can point to and say, 'Yeah, that's for me. These are my people. And I'd like something other than a beer, please'" comments Tom Baker, Founder and CEO of Mr. Black (Acquired by Diageo), who joined the investment round.

Casalú has availability in some of the country's key retailers including Total Wine (their first partner), The Fresh Market, Winn-Dixie, Fresco & Más, and Milam's.

Priced at retail for $18.99, the brand offers two initial flavors:

• Traditional "Limón" - An homage to a cuba libre
• "Maracuyá" – An explosion of tropical notes in a can.

"Simply put, go to your nearest Walmart and check out the RTD shelf. There are 50 brands. Yet, how many of those were built by a Latino team to represent their culture authentically? The answer you'll find is zero. That's where we come in", states Gonzalez.