Raising the Bar And Ghia Launch Limited-Edition Dry July Kit That Reimagines The Ritual Of Happy Hour

For Dry July, Raising the Bar, the zero-proof cocktail subscription that delivers bar-worthy drinks without the bar tab (or the hangover), has teamed up with Ghia, the non-alcoholic aperitif brand inspired by Mediterranean aperitivo culture, on a mission to redefine drinking and socializing for a modern era, with pure ingredients and no added sugar. Together, they’re launching Road Tripping ($80): a limited-edition, summer-inspired zero-proof kit built to shake up your summer sipping—in the best way possible. It’s your proof that Dry July can still be delicious, elevated, and fun—designed to redefine what going dry really tastes like.

This marks the first time Ghia has been featured in a guided, at-home cocktail experience—bringing it back to its roots: pausing, savoring, and connecting with intention.

Designed for curious sippers and summer wanderers, Road Tripping is a sensory detour from the usual. At its center is a full-size bottle of Ghia’s Original Apéritif, a concentrated bitter aperitif with a bright, complex flavor profile and hints of florals and citrus from gentian root, elderflower, yuzu, ginger and rosemary, plus everything you need to mix two exclusive cocktails that are equal parts elevated and effortless:

• The Long Way Around –combines Ghia’s botanical aperitif with tart cherry, chai, and bitters for a spiced, sophisticated sip
• The G(hia) & T – a breezy, booze-free twist on the classic G&T

Behind the collaboration are two powerhouses reshaping drinking culture:

• Abbie Romanul, founder of Raising the Bar, the go-to discovery platform for zero-proof cocktails
• Mélanie Masarin, founder of Ghia, a modern, spirits-free alternative that captures the essence of the Mediterranean aperitivo culture. 

Together, they share a mission to create more inclusive, flavorful, and intentional ways to celebrate.

Whether you’re participating in Dry July, hosting an alcohol-free summer gathering, or simply looking to elevate your at-home happy hour, the Road Tripping kit redefines what it means to raise a glass.

Road Tripping is available as a one-time kit—or as part of Raising the Bar’s monthly subscription, a curated discovery experience that introduces you to the most exciting zero-proof brands, flavors, and recipes each month. Ghia’s drinks are widely available at drinkghia.com, on Amazon, and in over 2,800 retailers—including Target, Erewhon, and Whole Foods Market—as well as more than 700 bars and restaurants nationwide.

To learn more, visit: weareraisingthebar.com.