Pre-orders now live for SOIRÉ Blanco, a refined and collectible white rum crafted in partnership with E&A Scheer. NFC-verifiable, designed for modern drinkers, and available in all major U.S. markets.
MIAMI, FL | August 1, 2025 — After two years of work behind the scenes, SOIRÉ officially enters the world with a bold first offering.
Today, the brand launches its debut ultra-premium rum expression, SOIRÉ Blanco. Early pre-orders are now live at $68, marking the arrival of a new voice in spirits. One that blends heritage, technology, and intention — for a generation that doesn’t drink like the last.
Rum is due for a reset
Despite being one of the most globally consumed spirits, rum remains underappreciated and underrepresented in the U.S. Most bars can’t name a great one. Most consumers can’t name five. Tequila and Whiskey have seen their moment. Now, it’s time for rum to have its own.
“Most people can’t name five rum brands,” says founder Kash Corleone Rogers. “But they’ll be able to name at-least one very soon.”
SOIRÉ isn’t here to imitate what’s worked before. It’s here to redefine how rum shows up in culture — with quality, clarity, and collectibility as the new standard.
Premium blend, rooted in legacy
SOIRÉ Blanco is blended and sourced through E&A Scheer, the world’s most respected rum house with over 300 years of history. The blend includes rum aged 2 to 5 years in ex-bourbon barrels from Trinidad and the Dominican Republic, mixed with a bright column still expression from Barbados. It’s charcoal-filtered for clarity while preserving depth.
The result is clean and complex. Notes of citrus, caramelized banana, and soft oak spice. Additive-free. Gluten-free. Crafted for sipping or elevating cocktails without compromise.
Verified authenticity, inside and out
Each bottle is finished with SOIRÉ’s signature glass cap and a minimal, tall silhouette — standing proudly in contrast to traditional rum design. The base of every bottle includes a built-in NFC chip. When scanned, it allows collectors to verify authenticity, view batch info, share content and unlock future offerings.
This makes SOIRÉ one of the first rum brands to offer built-in, scannable authenticity tech from bottle to backend. While the provider behind the technology remains unnamed, the execution sets a new bar for spirits in the digital age.
Built different, distributed smarter
SOIRÉ isn’t built for the back shelf. It’s built for tables, rooftops, playlists, and moments that matter. The brand is focusing on retail partners, nightlife placements, and ambassador-led distribution over traditional retail chains.
This fall, SOIRÉ will activate in Miami and beyond, with events, pop-ups, and curated cultural moments tied to music, fashion, and collector communities. Over 20 venues are already preparing to pour or feature SOIRÉ, with more lining up weekly.
Early access now open
Pre-orders are open today across 48 states at a launch rate of $68. This price is limited to early supporters and will move to $80 MSRP once initial orders are fulfilled this month.
From its visual identity to its distribution model, SOIRÉ is proving that rum doesn’t have to be stuck in the past. The awards back it up. So do the partners. And most importantly, so does the product.
Pre-order now at drinksoire.com/soire-blanco-rum
Follow SOIRÉ: instagram.com/drinksoire
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