Doggy Bag? More Like “It Bag:” Limited Edition MUG Root Beer Float Tote Is Fall’s Most Outrageous Fashion Accessory We Didn’t Expect

The latest avant-garde styles and risk-taking looks might have just left the catwalk, but MUG® Root Beer is debuting the coolest new fashion accessory for its dawgs – and no, it’s not a leash.  It’s the MUG Root Beer Float Tote, the first-ever high-end fashion item launched by the brand and its mascot, Dog. Constructed with the creamiest of fabrics and inspired by the iconic, rich dark brown hues of America's popular sweet treat, the MUG Root Beer Float Tote is designed to carry your float on the go, making it the season’s sweetest new addition to your closet, and your fridge. 

“It’s alwayz catwalk this catwalk that. I made fashun for da dogz now. ROO ROO ROOT BEER = dawg gon gud fashun,” said the brand mascot, Dog.  

Move over baguette bags, martini clutches, and limited sneaker drops. The season’s true statement piece is one that pours as flawlessly as it pulls a look. Embracing the mini-bag trend and the viral craze for food-and-drink filled purses, the MUG Root Beer Float Tote is fizzy, frothy and fully insulated. It turns style into portable, fashion-forward indulgence to satisfy your cravings through fall and beyond. Designed to hold valuables, aka a can’s worth of MUG Root Beer and a serving of vanilla ice cream, the leak-proof tote is complete with a convenient on-the-go spigot for refreshing your look and your float whenever the desire may strike. Consider it the season’s most exclusive front-row ticket to a place with more flavor than Fashion Week -- your own fridge. With limited availability, it’s less “quiet luxury” and more “loud slurping". 

"Style, like flavor, is all about bold combinations,” said Michael Smith, Vice President, MUG Root Beer. “The MUG Root Beer Float Tote is designed with one thing in mind: making sure our die-hard MUG fans never have to be anywhere without their favorite treat. This is the bag they want to be left holding.” 

Thirsty fans can follow @MugRootBeer on TikTok and Instagram to keep up with the latest antics from Dog. 

WHEN: Monday, Sept. 8, while supplies last  

WHO: Fans can purchase the MUG Root Beer Float Bundle for $45 on the @mugrootbeer TikTok Shop.