Multi-Award Winning Low-Alcohol Spirits Brand, Paramour, Partners with Green Light Distribution in Florida

September 2025 — Los Angeles, CA — Paramour, the fast-growing independent better-for-you spirits brand shaking up the BevAlc industry with its award-winning, low-alcohol liqueurs, announces expanded distribution into Florida. This strategic expansion comes through a new partnership with Greenlight Distribution, a Florida-based distributor with deep reach into both liquor and grocery retail.

Founded by Raquel Tavares, the serial entrepreneur behind 4th & Heart—the brand widely credited for bringing ghee to the mainstream—Paramour is once again redefining a category by introducing beautifully crafted, tasty, low-alcohol alternatives to the aperitif aisle.

Produced in Ft. Myers, Florida and originally founded in Los Angeles, Paramour offers a fresh take on classic aperitifs with flavors like Elderflower, Lavender-Yuzu, and Cara Cara Orange. Each is made with clean ingredients, zero additives, and is designed to pair seamlessly in a spritz or a cocktail.

As consumer demand for lower-alcohol options and local alternatives continues to rise—driven by wellness trends, moderation movements, and tariff-conscious buyers—Paramour offers a timely and much-needed refresh to a traditionally overlooked shelf.

“We see a huge opportunity for the liqueurs and aperitifs category over the next few years, and we are thrilled to partner with Paramour to help build this incredible space,” said Jordan LaBadie, VP of Sales at Greenlight Distribution. “Paramour’s commitment to quality, innovation, and sustainability aligns perfectly with our mission to bring craft spirits to discerning consumers. We look forward to helping Paramour expand its reach and elevate the brand in these exciting new markets.”

As Paramour enters Florida, the brand’s presence will now stretch across on- and off-premise channels—ranging from curated cocktail menus at top hospitality venues to high-end liquor stores and better-for-you grocery shelves.

“Consumers are not just looking for alternatives—they’re demanding them,” said Raquel Tavares, Founder & CEO of Paramour. “It’s no longer just about what’s been on the shelf for decades. It’s about discovery, about better choices, and relevance. Paramour exists to meet that moment—with integrity, boldness, and flavor.”

This partnership will be supported by sales efforts of Growth Beverage Agency, Growth Beverage Agency is a hands-on sales partner for both alcoholic and non-alcoholic brands. They secure placements by building route-to-market through our national distribution network and by working directly with retail buyers to drive sell-through and visibility.

"In the past 15-years I've worked with dozens of beverage brands, and when Paramour crossed my desk I knew this brand would excel, and since day one, we've achieved milestones unheard of for a brand this size. I am looking forward to watching their expansion into Florida with Green Light, and I'm here to champion Paramour through the process, and thrilled we've gotten such incredible traction in record time," said Rob Steinman, Founder of Growth Beverage Agency.

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Paramour, Inc. is a modern beverage company crafting better-for-you, low-proof, clean aperitifs and liqueurs for any occasion. Our all-natural offerings combine traditional botanicals with contemporary flavors, providing a refreshing and U.S. produced, sophisticated alternative to legacy aperitif beverages.

Rooted in a philosophy of accessible luxury, Paramour is designed to elevate social gatherings, from a quiet evening with friends to a lively celebration. With a focus on high-quality ingredients and artful blending, we invite consumers to savor every moment and celebrate the art of the aperitif.

Paramour Aperitifs is headquartered in Los Angeles, CA and was founded in 2023.