• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Middleburg Barrel Company Unveils Provenance Bourbon: Where Exceptional Liquid, Legendary Barrels, and a Visionary Founder Converge

info_outline PRESS RELEASE posted by Middleburg Barrel Company

Sep. 11, 2025 at 9:34 am

X LinkedIn Reddit Facebook Email
Report Press Release
BourbonVirginiaMiddleburgWhiskey1787 ProvenanceProvenance Estate Jay West
Spirits Companies

Middleburg Barrel Company today announced the release of 1787 Provenance Bourbon, a whiskey defined by three pillars: liquid crafted to rival the finest on the market, barrels that are meticulously chosen for their flavor profile, and experts uniquely positioned to guide bourbon into its next chapter.


The Liquid: Precision Meets Palate

The inaugural Provenance releases showcase two Kentucky-distilled bourbons:

?      1787 Provenance Straight Bourbon Whiskey (7 Years, 107 Proof / 53.5% ABV, SRP: $69.99).

Rich and vivid, layered with baking spice, toffee, and soft tobacco. Distilled in Bardstown, KY.

?      1787 Provenance 14-Year Straight Bourbon Whiskey (122 Proof / 61.1% ABV, SRP: $259.99). Bold and viscous, with Luxardo cherry, brown sugar, cracked pepper, and a long, complex finish. Distilled in Frankfort, KY.


Both expressions earned early recognition at the 2024 American Whiskey Masters, where the 7-Year received a Master Medal and the 14-Year took Gold—proof that the first chapter of Provenance already stands with the best.


The Barrels: Heritage in Every Stave

What sets Provenance apart is the barrel selection. At Provenance Estate in Middleburg, Virginia, each cask is hunted down and personally selected by Principal Whiskeymaker Jay West. A nationally recognized critic at Whiskey Raiders, West built his reputation reviewing thousands of whiskeys and amassed a dedicated following among collectors. Now, he shifts from evaluation to creation—expertly blending barrels into layered expressions, and when a barrel stands on its own, releasing it as a distinctive single-barrel statement. The barrels rest in newly built rickhouses on the 121-acre historic estate, aging in conditions designed to carry the depth and character only time and place can provide.


The Estate: A Hands-On Bourbon Experience

Guests can tour the historic property, taste from barrels aging on site, and select their own bourbon through a hands-on “thieving” process, under the Provenance team’s expert guidance. Provenance is dedicated to treating its consumers like knowledgeable partners, providing not only an inside look into the brand and the craftsmanship behind the bottle, but engaging with them directly to create a one-of-a kind, multi-sensory experience that’s meant to be shared. Each pour is a story meant to leave an indelible mark.

For those seeking something truly exclusive, entire barrels can also be purchased—an extraordinary opportunity to claim a piece of Provenance all your own. With more than 2,000 casks aging in Middleburg, the experience is as immersive as it is personal.


The Founder: A Vision Rooted in Legacy and Innovation

Founder Viyas Sundaram has long worked at the intersection of preservation and entrepreneurship, successfully exiting four multi-million dollar companies. From reviving Washington, D.C.’s historic Fountain Inn to co-founding The Bourbon Concierge, a leading retailer in rare and exclusive premium whiskey sourcing, Sundaram has consistently elevated heritage while creating new cultural touchpoints. Having transformed his personal passion for rare spirits into a growing ecosystem that blends innovation with tradition, in Provenance Sundaram’s his vision pairs with West’s palate to deliver something rare: bourbon shaped as much by the barrels it comes from as by the blending itself, while anchoring bourbon in Virginia—a state with historic ties to early American whiskey-making and a growing reputation for craft spirits.


“Provenance is about honoring the past while shaping bourbon’s future. We built this brand to showcase how exceptional barrels and thoughtful blending can create whiskeys that stand with the very best,” said Sundaram. “Today’s consumers are more thoughtful about what they choose to drink, and Provenance is designed for that mindset; it’s an invitation to experience bourbon in a way that’s immersive, personal, and meant to be savored with intention. My vision has always been to preserve history while building something new -- and with Provenance, we’re doing exactly that.”


Availability

Provenance Bourbon is now available at The Bourbon Concierge (online at BourbonConcierge.com) and select retailers in the Washington, D.C., Virginia, and Maryland region including Verified Wines and Shared Pour. For more information, visit provenancebourbon.com.


About Provenance Bourbon

1787 Provenance Bourbon is the flagship brand of Middleburg Barrel Company, founded in 2025 at Provenance Estate in Middleburg, Virginia. Built on the belief that great bourbon begins with great barrels, Provenance sources and hand-selects casks from renowned Kentucky distilleries, releasing some as single barrels and blending others into complex, layered expressions. With Principal Whiskeymaker Jay West’s palate and Founder Viyas Sundaram’s vision, Provenance combines tradition with innovation while positioning Virginia’s horse and wine country as a rising destination for America’s native spirit. Learn more at provenancebourbon.com. Follow on Instagram at @provenancebourbon.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Former NFL Star Micah Hyde Seeks to Bridge Beer, Hemp Drinks

Former NFL Star Micah Hyde Seeks to Bridge Beer, Hemp Drinks

Taste Radio: As Investors Get More Selective, Grocery Gets More Curated

Taste Radio: As Investors Get More Selective, Grocery Gets More Curated

New RTDs From Mission Craft, Tavern, Boston Beer and More

New RTDs From Mission Craft, Tavern, Boston Beer and More

SPONSORED POST
Functional Hydration Is Quietly Becoming the Premium Sports Drink Tier

Functional Hydration Is Quietly Becoming the Premium Sports Drink Tier

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Brand Representative - Miami, FL - Good Boy Vodka

Brand Representative - Miami, FL - Good Boy Vodka

Sales Representative - AZ - Bluebird Hardwater

Sales Representative - AZ - Bluebird Hardwater

State Manager - OH - Good Boy Vodka

State Manager - OH - Good Boy Vodka

Sales Representative - Craft Beverage Brands South San Diego County (Part time) (Contracted, 1099)  - TDG Beverage Sales & Consulting

Sales Representative - Craft Beverage Brands So...

Business Development Specialist - Nantucket Crisps

Business Development Specialist - Nantucket Crisps

Director of Retail - Rasa

Director of Retail - Rasa

View All Jobs|Post a Job

More News

‘Healthy Enough’ Products Dominate 2025 New Product Pacesetters

‘Healthy Enough’ Products Dominate 2025 New Product Pacesetters

New Beverages: GHOST x Bubblicious, Lapo’s, Recess

New Beverages: GHOST x Bubblicious, Lapo’s, Recess

From the Inside Out: The Rise of Functional Gut Health Drinks – Spate Q2 2026 Report

From the Inside Out: The Rise of Functional Gut Health Drinks – Spate Q2 2026 Report

Review: Little Sun Calimocho Shines Bright

Review: Little Sun Calimocho Shines Bright

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Social Media Content Creator & Event Lead - Next In Natural - Next In Natural
  • National Account Manager - Craft Beer Brewer - Craft Beer Brewer
  • Packaging Operator - Hopworks Brewery - Hopworks Brewery
  • Sr Flavor Scientist - Sierra Nevada Brewing Co. - Sierra Nevada Brewing Co.
  • Packaging Technician - Tired Hands Brewing Company - Tired Hands Brewing Company
  • Packaging Lead - pFriem Family Brewers - pFriem Family Brewers
  • Sales Data Analyst - Sun Noodle - Sun Noodle
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Former NFL Star Micah Hyde Seeks to Bridge Beer, Hemp Drinks
  2. Taste Radio: As Investors Get More Selective, Grocery Gets More Curated
  3. New RTDs From Mission Craft, Tavern, Boston Beer and More
  4. ‘Healthy Enough’ Products Dominate 2025 New Product Pacesetters
  5. New Beverages: GHOST x Bubblicious, Lapo’s, Recess
  6. From the Inside Out: The Rise of Functional Gut Health Drinks – Spate Q2 2026 Report
  7. Review: Little Sun Calimocho Shines Bright
  1. American Harvest Vodka to Debut Container Bar at Chicago's Navy Pier Beer Garden This Summer
  2. Mitra9 Launches Neon Berry Limited-Edition Functional Seltzer Inspired by Gaming and Digital Culture
  3. ATLAUA Launches Botanical Recovery Beverage for Athletes
  4. Oishii Sake Signs Alignment Distribution Agreement with Southern Glazer’s Wine & Spirits
  5. Lapo's Expands Its Portfolio with Two New Expressions: Amaro and Amaro Cola
  6. Buffalo Trace Distillery Reintroduces Two Iconic Colonel E.H. Taylor, Jr. Bourbons
  7. Women-Owned Happenstance Whiskey Hits Whole Foods Market Shelves in California
  1. New RTDs From Mission Craft, Tavern, Boston Beer and More
  2. NIQ: No/Low Alcohol Hits $6 Billion Globally, But Soda and Water Are Winning
  3. RNDC Files OR WARN Notices Ahead Of Potential Columbia Deal
  4. BuzzBallz Dominates in Premixed Cocktails as The Segment Hits $2.74B
  5. Perfect Purée Acquires Strongwater, Expands Premium Bar Ingredients Portfolio
  6. Spritz Society Bets the Brand on The Skinny Spritz
  7. NIQ: Hard Tea RTDs Gain On-Premise Share as Spirits & RTDs Lead Growth
  1. Insider’s Week in Beer: ☹️ If You’re Outta Schlitz, You’re Outta Beer
  2. Press Clips: Highland Honors Oscar Wong, Memorial Day’s Importance to Beer and Hints Toward Anchor’s Future
  3. 7 Of Top 10 Craft Brewers Recorded Volume Loss in 2025; Tilray, Athletic & Deschutes Growth Outliers
  4. Heat Check: Trend Tracking as Summer Begins
  5. NIQ: How Moderation Is Reshaping Global Bev-Alc Sales
  6. Numerator: Beer Leads Planned MDW Bev-Alc Buys
  7. NBWA’s Craig Purser Talks Middle-Tier Hot-Button Issues; Aeronaut’s Deepa Chungi Shares the Key to a Successful Events Biz
View All|Submit News

Promoted PR Posts

Franklin & Sons Appoints New Master Importer to Accelerate Growth

Franklin & Sons Appoints New Master Importer to Accelerate Growth

Whale Pod Expands Beyond Shipping with Launch of Custom Printed Can Trays

Whale Pod Expands Beyond Shipping with Launch of Custom Printed Can Trays

Introducing Oath Sparkling Energy + Protein

Introducing Oath Sparkling Energy + Protein

Señorita Broadens Portfolio With 1777, the Brand’s First Non-Alcoholic THC Spirit

Señorita Broadens Portfolio With 1777, the Brand’s First Non-Alcoholic THC Spirit

Vodkade Launches Sugar-Free Line: 90 Calories, Zero Carbs, and No Compromises on Flavor

Vodkade Launches Sugar-Free Line: 90 Calories, Zero Carbs, and No Compromises on Flavor

MOMOSA Non-Alcoholic Adaptogen-Infused Spritzers Launch at Walmart Across Utah, Arizona, and California

MOMOSA Non-Alcoholic Adaptogen-Infused Spritzers Launch at Walmart Across Utah, Arizona, and California

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙