Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • Login
  • Account image
    User Icon
  • Subscription:
    Manage Account Sign Out
  • close Subscribe
    Sign In
Become an Insider
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Middleburg Barrel Company Unveils Provenance Bourbon: Where Exceptional Liquid, Legendary Barrels, and a Visionary Founder Converge

info_outline PRESS RELEASE posted by Middleburg Barrel Company

Sep. 11, 2025 at 9:34 am

X LinkedIn Reddit Facebook Email
Report Press Release
BourbonVirginiaMiddleburgWhiskey1787 ProvenanceProvenance Estate Jay West
Spirits Companies

Middleburg Barrel Company today announced the release of 1787 Provenance Bourbon, a whiskey defined by three pillars: liquid crafted to rival the finest on the market, barrels that are meticulously chosen for their flavor profile, and experts uniquely positioned to guide bourbon into its next chapter.


The Liquid: Precision Meets Palate

The inaugural Provenance releases showcase two Kentucky-distilled bourbons:

?      1787 Provenance Straight Bourbon Whiskey (7 Years, 107 Proof / 53.5% ABV, SRP: $69.99).

Rich and vivid, layered with baking spice, toffee, and soft tobacco. Distilled in Bardstown, KY.

?      1787 Provenance 14-Year Straight Bourbon Whiskey (122 Proof / 61.1% ABV, SRP: $259.99). Bold and viscous, with Luxardo cherry, brown sugar, cracked pepper, and a long, complex finish. Distilled in Frankfort, KY.


Both expressions earned early recognition at the 2024 American Whiskey Masters, where the 7-Year received a Master Medal and the 14-Year took Gold—proof that the first chapter of Provenance already stands with the best.


The Barrels: Heritage in Every Stave

What sets Provenance apart is the barrel selection. At Provenance Estate in Middleburg, Virginia, each cask is hunted down and personally selected by Principal Whiskeymaker Jay West. A nationally recognized critic at Whiskey Raiders, West built his reputation reviewing thousands of whiskeys and amassed a dedicated following among collectors. Now, he shifts from evaluation to creation—expertly blending barrels into layered expressions, and when a barrel stands on its own, releasing it as a distinctive single-barrel statement. The barrels rest in newly built rickhouses on the 121-acre historic estate, aging in conditions designed to carry the depth and character only time and place can provide.


The Estate: A Hands-On Bourbon Experience

Guests can tour the historic property, taste from barrels aging on site, and select their own bourbon through a hands-on “thieving” process, under the Provenance team’s expert guidance. Provenance is dedicated to treating its consumers like knowledgeable partners, providing not only an inside look into the brand and the craftsmanship behind the bottle, but engaging with them directly to create a one-of-a kind, multi-sensory experience that’s meant to be shared. Each pour is a story meant to leave an indelible mark.

For those seeking something truly exclusive, entire barrels can also be purchased—an extraordinary opportunity to claim a piece of Provenance all your own. With more than 2,000 casks aging in Middleburg, the experience is as immersive as it is personal.


The Founder: A Vision Rooted in Legacy and Innovation

Founder Viyas Sundaram has long worked at the intersection of preservation and entrepreneurship, successfully exiting four multi-million dollar companies. From reviving Washington, D.C.’s historic Fountain Inn to co-founding The Bourbon Concierge, a leading retailer in rare and exclusive premium whiskey sourcing, Sundaram has consistently elevated heritage while creating new cultural touchpoints. Having transformed his personal passion for rare spirits into a growing ecosystem that blends innovation with tradition, in Provenance Sundaram’s his vision pairs with West’s palate to deliver something rare: bourbon shaped as much by the barrels it comes from as by the blending itself, while anchoring bourbon in Virginia—a state with historic ties to early American whiskey-making and a growing reputation for craft spirits.


“Provenance is about honoring the past while shaping bourbon’s future. We built this brand to showcase how exceptional barrels and thoughtful blending can create whiskeys that stand with the very best,” said Sundaram. “Today’s consumers are more thoughtful about what they choose to drink, and Provenance is designed for that mindset; it’s an invitation to experience bourbon in a way that’s immersive, personal, and meant to be savored with intention. My vision has always been to preserve history while building something new -- and with Provenance, we’re doing exactly that.”


Availability

Provenance Bourbon is now available at The Bourbon Concierge (online at BourbonConcierge.com) and select retailers in the Washington, D.C., Virginia, and Maryland region including Verified Wines and Shared Pour. For more information, visit provenancebourbon.com.


About Provenance Bourbon

1787 Provenance Bourbon is the flagship brand of Middleburg Barrel Company, founded in 2025 at Provenance Estate in Middleburg, Virginia. Built on the belief that great bourbon begins with great barrels, Provenance sources and hand-selects casks from renowned Kentucky distilleries, releasing some as single barrels and blending others into complex, layered expressions. With Principal Whiskeymaker Jay West’s palate and Founder Viyas Sundaram’s vision, Provenance combines tradition with innovation while positioning Virginia’s horse and wine country as a rising destination for America’s native spirit. Learn more at provenancebourbon.com. Follow on Instagram at @provenancebourbon.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Starbucks Closes ‘Underperforming’ Stores As Sales Decline Slightly

Starbucks Closes ‘Underperforming’ Stores As Sales Decline Slightly

Reviews: Ben Stiller’s Soda, Anthony Kiedis’ Coffee, Something & Nothing

Reviews: Ben Stiller’s Soda, Anthony Kiedis’ Coffee, Something & Nothing

Owney’s Rum Returns To Roots As Founder Reacquires Brand From Proximo Spirits

Owney’s Rum Returns To Roots As Founder Reacquires Brand From Proximo Spirits

SPONSORED POST
The Agency Fueling Explosive Amazon Growth for Beverage & CPG Brands

The Agency Fueling Explosive Amazon Growth for Beverage & CPG Brands

Marketplace

Contract Production & CoPacking Partner to Grow Your Brand

Contract Production & CoPacking Partner to Grow...

View All|Post a Listing

Featured Jobs

DFW Brewery Representative  - Saint Arnold Brewing Company

DFW Brewery Representative - Saint Arnold Brew...

Brewer - Spring Street Cigars

Brewer - Spring Street Cigars

Area Sales Manager - Santa Barbara, CA - Good Boy Vodka

Area Sales Manager - Santa Barbara, CA - Good B...

Area Sales Manager - Iowa City, IA area - Good Boy Vodka

Area Sales Manager - Iowa City, IA area - Good ...

Director of Brewing Operations - Blackhorse Brewery

Director of Brewing Operations - Blackhorse Bre...

Area Sales Manager - NY (Rochester, Buffalo, Syracuse, West Chester County) - Good Boy Vodka

Area Sales Manager - NY (Rochester, Buffalo, Sy...

View All Jobs|Post a Job

More News

Hemp Beverage Brands Call For Pushback On Proposed Ban

Hemp Beverage Brands Call For Pushback On Proposed Ban

Tariffs, Functional Drinks Reshaping Beverage Industry, Per Report

Tariffs, Functional Drinks Reshaping Beverage Industry, Per Report

Vita Coco Raises 2025 Guidance, Net Sales +37% In Q3

Vita Coco Raises 2025 Guidance, Net Sales +37% In Q3

Oatly Gets to Profitable Growth in Q3, Despite Falling U.S. Sales

Oatly Gets to Profitable Growth in Q3, Despite Falling U.S. Sales

Beverage Industry Jobs

  • Sales Operations & Analytics Manager - Sweet Nothings - Sweet Nothings
  • Director of Sales - R&D Brewing - R&D Brewing
  • Key Account Manager - WA, OR, CA, AZ, CO, NV - Good Boy Vodka - Good Boy Vodka
  • Supply Chain & Planning Manager - Green Mountain Beverage - Green Mountain Beverage
  • Nashville-based Sales Representative - Hi-Wire Brewing - Hi-Wire Brewing
  • On-Premise/Special Projects Manager - Daytona Beach, FL - Carbliss - Carbliss
  • Field Sales Rep - Ketone-IQ - Ketone-IQ
View All|Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Owney’s Rum Returns To Roots As Founder Reacquires Brand From Proximo Spirits
  2. Hemp Beverage Brands Call For Pushback On Proposed Ban
  3. Tariffs, Functional Drinks Reshaping Beverage Industry, Per Report
  4. Vita Coco Raises 2025 Guidance, Net Sales +37% In Q3
  5. Oatly Gets to Profitable Growth in Q3, Despite Falling U.S. Sales
  6. Non-Alc Beverage Sales ‘Healthy’ in Early October
  7. RTD Cocktails Keep Climbing; Cutwater Up Triple-Digits
  1. Subourbon Life Expands Ready-to-Drink Bourbon Lineup with New Flavors, Redefining the Category
  2. Dekáf Coffee Roasters Transition To a 100% Swiss Water Decaf Lineup!
  3. Monster Energy Unleashes New Full Sugar FLAVORS Line
  4. Atrium Brewing Transitions to Brewer-Owned Brewery
  5. Templeton Brings It Home: First Single Barrel Rye Crafted in Iowa from Grain to Glass
  6. Stefan Matulich Joins Alma Rosa Winery as President
  7. Mezo Cocktails Wins Three Honors at 2025 SIP Awards; San Diego RTD Brand Expands Mezcal Line
  1. Owney’s Rum Returns To Roots As Founder Reacquires Brand From Proximo Spirits
  2. RTD Cocktails Keep Climbing; Cutwater Up Triple-Digits
  3. Fedway to Acquire A-B Distributor Ritchie & Page in New Jersey
  4. New Adult Non-Alc Drinks From Ghia, Little Saints, Artet And More
  5. Kirin Eyes $1 Billion Sale of Four Roses Amid Whiskey Slump
  6. Surfside Maker Sues A-B Over Skimmers Hard Tea Packaging
  7. Future Teams with Ohza Founder Ayotte for RTD Cocktail Brand Roué
  1. Lester Jones on Beer’s ‘Moneyball’ Play; Carbliss Founders on Their Under-the-Radar Heater
  2. Hemp Beverage Makers Push Back on Efforts to Outlaw Intoxicating Hemp Products
  3. Voting Open for Brewers Association Board of Directors
  4. A-B’s Cutwater Spirits Up Triple-Digits in Growing Spirits-Based RTD Segment
  5. Attorneys General Seek Federal Ban of Intoxicating Hemp Products
  6. Heineken to Expand Non-Alc Portfolio with Flavor Extensions in 2026; Plus, 8 New NA Drinks to Watch
  7. NBWA & Fintech Part 2: Brands Making Waves Across Seasonals, Non-Alc, Imports and More
View All|Submit News

Promoted PR Posts

Organic Valley Introduces 2 New Beverages Made with Organic Oats Sourced from Organic Valley Family Farms

Organic Valley Introduces 2 New Beverages Made with Organic Oats Sourced from Organic Valley Family Farms

Glimpse and PRESENCE Enter Into Strategic Partnership to Bring AI-Powered Deduction Management to CPG Brands

Glimpse and PRESENCE Enter Into Strategic Partnership to Bring AI-Powered Deduction Management to CPG Brands

A Celebration of Culture and Craft: The Industry Gathers In the Nation's Capital for the 9th Annual Black Owned Wine & Spirits Festival

A Celebration of Culture and Craft: The Industry Gathers In the Nation's Capital for the 9th Annual Black Owned Wine & Spirits Festival

Stevens Point Brewery Makes Landmark Investment in Non-Alcoholic Future, Opens Capacity to Contract Customers

Stevens Point Brewery Makes Landmark Investment in Non-Alcoholic Future, Opens Capacity to Contract Customers

23rd State Debuts FRESH PRESS: First-of-Its-Kind Pear Cider Infused with THC + CBG

23rd State Debuts FRESH PRESS: First-of-Its-Kind Pear Cider Infused with THC + CBG

Confido Acquires Muffin Data to Expand Analytics Capabilities for CPG Brands

Confido Acquires Muffin Data to Expand Analytics Capabilities for CPG Brands

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙