Flecha Azul Tequila Named 2024 Impact Hot Prosepects Award Winner

Flecha Azul Tequila is thrilled to be named 2024 Impact Hot Prospects Award winner by M. Shanken Communications, which includes publications like Wine Spectator, Market Watch, Impact and Shanken News Daily. 

The Impact Hot Prospects Award is a prestigious recognition presented by Impact, a leading wine and spirits industry newsletter published by M. Shanken Communications. The award honors emerging wine and spirits brands that demonstrate strong market momentum and exceptional growth potential.  To qualify, brands must meet strict criteria, including annual U.S. depletions between 50,000 and 200,000 cases, a minimum of 15% growth in the most recent year, and consistent gains over a three-year period. 

Flecha Azul Tequila is an award-winning additive-free tequila brand co-founded by Mexican-American professional golfer Abraham Ancer and Mexican entrepreneur Aron Marquez. Flecha Azul Tequila is a celebration of their deep-seated friendship, mutual respect for their Mexican heritage, and a shared vision to create something truly exceptional. Born from this powerful camaraderie, Flecha Azul is crafted at Tequila Orendain, a distillery steeped in tradition and family values, where each bottle is a testament to the founders' commitment to authenticity, culture, and artisanal excellence. Adhering to time-honored tequila-making methods dating back to 1926, Flecha Azul is distinguished by its purity and simplicity, made with just three ingredients–fully matured Blue Weber Agave, volcanic water, and yeast, with no additives. The range of five expressions – Blanco, Reposado,Añejo, Añejo Cristalino, and Extra Añejo – reflects the brand’s versatility and dedication to quality. In 2022, Entrepreneur, actor,and producer Mark Wahlberg, joined the company as principal investor, actively supporting the brand's growth.

This recognition will be featured in the September issue of Impact and the October issue of Market Watch.