Limited-Edition Churro Flavor Brings Culture, Flavor, and Community Together
(LOS ANGELES) September 15, 2025 — Taste Salud, the Latino-founded health-focused powdered drink mix brand, is celebrating Hispanic Heritage Month (HHM) with the launch of its limited-edition Hydration + Immunity: Churro flavor. To honor the occasion, all online sales on September 20th will be donated to the Hispanic Heritage Foundation (HHF), supporting programs that empower Hispanic communities nationwide.
The Churro flavor captures the warm, comforting taste of cinnamon-dusted treats found at mercados, family gatherings, and fiestas, now with 2-in-1 benefits for hydration and immunity and just 1 gram of sugar per packet. Each serving also provides 400+ mg electrolytes, 250 mg Wellmune®, 100 mg elderberry, and essential vitamins for a delicious and functional beverage.
"Bringing the Churro flavor to life has been a true labor of love, paying homage to our cultura and the traditions that shaped our upbringing," said Josh Leyva, Co-Founder of Taste Salud. “Partnering with the Hispanic Heritage Foundation makes this launch even more meaningful, as we can honor and give back directly to our community during HHM.”
Evoking nostalgia, connection, and cultural pride, the beloved cinnamon-sugar treat is brought to life in a convenient, better-for-you drink format. With each sip, consumers can celebrate Latino joy, tradition, and the sweet moments that bring communities together, enhanced with hydration and immunity support.
In addition to online availability, Taste Salud will host Churros for a Cause, an in-person activation on Saturday, September 20th, at Horchatería Rio Luna in Paramount, CA. Guests can be among the first to taste the new Churro flavor, enjoy music, and celebrate Latino culture together. While the event offers a fun way to experience Salud in person, the heart of the launch remains the commitment to give back through the HHF donation during Hispanic Heritage Month.
"We are grateful and honored to partner with Taste Salud as they launch their limited edition Hydration + Immunity: Churro flavor," said Antonio Tijerino, President and Chief Executive Officer at Hispanic Heritage Foundation. “This collaboration not only celebrates our culture but also supports our ongoing efforts to empower Latino youth and build strong, thriving communities.”
Taste Salud’s limited-edition Churro flavor will be available on its website and TikTok Shop beginning September 15th, with all sales on September 20th donated to the Hispanic Heritage Foundation.
About Taste Salud
Founded in June 2021 by Josh Leyva and Tyler McCann, Taste Salud is a Latino-founded powdered drink mix brand offering over 30 flavors across functional lines like Hydration + Immunity, Energy + Focus, Calm + Sleep, and Greens + Superfoods. Available in nearly 10,000 retail locations and online, Amazon, and TikTok Shop, the brand combines authentic flavors with health benefits for on-the-go lifestyles.
About Hispanic Heritage Foundation
The Hispanic Heritage Foundation is a nonprofit organization dedicated to advancing education, workforce development, societal impact, and leadership, with culture serving as the cornerstone of its mission.
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