Ghia Launches Blood Orange Le Spritz: A New, Less Bitter Flavor in Their Best-Selling Non-Alcoholic Spritz Line

info_outline PRESS RELEASE posted by Ghia

Sep. 24, 2025 at 11:11 am

The category-leading aperitif brand’s fifth ready-to-drink flavor celebrates the Italian classic

September 24, 2025, New York, New York – Ghia, the non-alcoholic aperitif brand redefining drinking and socializing for a modern era, announces the release of Blood Orange Le Spritz, the fifth flavor in its best-selling Le Spritz line of canned drinks. The new single-serve, ready-to-drink Blood Orange spritz blends Ghia’s signature bitter aperitif with juicy blood orange. The result is an approachable yet complex flavor profile that offers all the spirit with none of the booze.

Like a classic Italian spritz, Blood Orange Le Spritz sips juicy, dry, and slightly sweet, with a light bitterness on the finish. The drink is crafted with pure botanicals and natural extracts, with no added sugar or artificial ingredients, and also incorporates a subtle touch of Mediterranean marjoram, which adds piney, herbal depth and ties the flavor to the Southern coast of Europe. With its citrus-forward profile, Blood Orange Le Spritz is Ghia’s most approachable Spritz yet, underscoring their mission to offer high-quality drinks that foster meaningful connections without numbing the night.

“We’re thrilled to add Blood Orange to the Le Spritz lineup, which offers a more approachable sip without compromising what makes Ghia special,” said Melanie Masarin, founder of Ghia. “Blood Orange was always on our list to work with, and we were pleasantly surprised by how it softens our Aperitif while still keeping its complexity. It feels distinctly Italian, making it the perfect way to honor our roots.”

The launch builds on the momentum of Ghia’s existing Le Spritz lineup: Ghia Soda, Ghia Ginger, Lime & Salt, and Sumac & Chili. Since launching in 2020, Ghia has been sold across more than 4,000 retailers nationwide, including specialty grocers, bars, and big-box retailers, such as Whole Foods, Trader Joe's, and Target. Ghia is also available at 1,200 bars and restaurants nationwide, including Bemelmans Bar in New York, Gjelina and Funke in Los Angeles, and Justine's in Austin.

Blood Orange Le Spritz is available online at drinkghia.com starting September 24, 2025, with a suggested retail price of $60 for a 12-pack of 8 oz. cans.

Key Details

0% ABV (non-alcoholic)
60 Calories per 8-oz can
Bright blood orange, crisp bitterness, subtle Mediterranean herbs
Best enjoyed chilled, over ice, or paired with Italian snacks during aperitivo hour
Vegan, gluten-free, no artificial flavors, caffeine-free, no preservatives, no added sugar

ABOUT GHIA

Ghia is the non-alcoholic aperitif brand inspired by Mediterranean aperitivo culture, on a mission to redefine drinking and socializing for a modern era. Founded by Melanie Masarin in 2020, Ghia crafts category-defining beverages that bring people together, from the Original Aperitif to ready-to-drink options like Le Spritz and Le Fizz. Designed for those seeking meaningful connections, Ghia inspires conviviality without numbing the night. Perfect for a night in or out, Ghia’s drinks are widely available at drinkghia.com, on Amazon, and in over 4000 retailers—including Target, Erewhon, and Whole Foods Market—as well as more than 1200 bars and restaurants nationwide. By making non-alcoholic beverages a staple of contemporary social life, Ghia is leading the way in reimagining what it means to raise a glass.

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