SAVOIA Vermouth Celebrates Fourth Anniversary with Sustainable Bar Culture Campaign

Aperitivo has become one of the most powerful trends in drinks. Lighter, culinary-minded, and designed for flavor without excess, it connects bartenders and consumers to a way of drinking that keeps growing year after year. Spirit of Savoia brings this culture to life with a program of experiences across Italy, Europe, and the U.S., linking modern bar practices with Italy’s winemaking heritage. 

At the center are the two expressions of SAVOIA: 

• SAVOIA Rosso: a 14-month oak-aged Marsala wine aperitivo inspired by Torino vermouth and Milano bitter tradition, with its bittersweet balance. 
• SAVOIA Orancio: a citrus-spice aperitivo made with orange wine methods, bright and dry. 

Both crafted from Italian grapes, 100% vegan, and built for Spritz, Americano and Negroni-style serves. 

In just four years, SAVOIA has become one of the most awarded Aperitivo brands, achieving multiple gold medals across international competitions. This past year alone has seen it selected for World’s Best Aperitif (World Drinks Awards), Spirit of the Year (Tales of the Cocktail), and the coveted 3-Star at the Great Taste Awards. 

The anniversary program kicks off in the Amalfi Coast at Anantara Grand Hotel di Amalfi, where Dante, New York, two-time winner of World's Best Bar (2019 & 2020), will host a pop-up bar on September 23 and 24. Roberto Bracco, Head Bartender at Dante West Village, will present a set of signature cocktails that intertwine Italian tradition with New York energy. The menu will serve Bergamot Garibaldi with SAVOIA Rosso and ITALICUS Rosolio di Bergamotto, the Negroni Bianco with SAVOIA Orancio, Sbagliato in Costiera, and a Strawberry Bergamot Negroni, each designed to showcase ItalSpirits’ portfolio through a contemporary mixology lens. 

Following Amalfi, “Spirit of Savoia” will continue towards the end of October with a five-city European tour in collaboration with Barcelona’s Paradiso, voted World’s Best Bar 2022. Building on the discussions sparked at the annual Paradiso Sustainability Summit, the tour will take place in the UK, Italy, and Spain, combining trade masterclasses with guest bartending. Sessions will focus on practical sustainability in bars, from waste-smart prep and ingredient upcycling to ice and energy stewardship, and on how aperitivo culture can evolve with lighter, culinary-minded serves without compromising flavor. 

“Four years in, SAVOIA has grown with a community of bartenders and drinkers who value genuine craftsmanship and natural products. ‘Spirit of Savoia’ is born to reflect the true spirit of this brand, inspired by the unique terroir of Italy, ” comments the SAVOIA Founder, Giuseppe Gallo. “From the coast of Sicily, throughout the canals of Venice to Europe’s most creative bars, we are celebrating the people and the practices that make this culture so enduring.” 

About SAVOIA Rosso 

SAVOIA Rosso is an aromatised, wine-based Italian aperitivo crafted in Turin. It bridges the traditions of Torino vermouth and Milano bitter, built on a base that includes 14-month oak-aged Marsala Fine D.O.C., with over 20 botanicals for a balanced amaro-dolce profile; ABV 18.6%. It is certified vegan. 

Recent accolades include World’s Best Aperitif at the World Liqueur Awards 2025; a Category Winner at the World Drinks Awards 2023 (No & Low); Gold at The Liqueur & Speciality Spirits Masters 2024 and Gold at The Low & No Masters 2023 (The Spirits Business); Double Gold at the TAG Global Spirits Awards 2024; Gold (90 pts) at the Bartender Spirits Awards 2023; Silver at the London Spirits Competition 2023; and Highly Commended in IWSC 2023 Design Awards (Contemporary Design). 

About SAVOIA Orancio 

SAVOIA Orancio is an orange wine-based Italian aperitivo centred on citrus and made with orange-wine techniques for a bright, refreshingly dry finish; ABV 17.2%. It is vegan and designed for Spritz, Americano and other lower-ABV serves. 

It was named Liqueur of the Year at the New Orleans Spirits Competition 2025 (Tales of the Cocktail) and earned a Great Taste 3-Star 2025 plus a Golden Fork (Italy) nomination. Further honours include Gold at the World Vermouth Awards 2024, Gold (92 pts) at the London Spirits Competition 2024, Master at The Liqueur & Speciality Spirits Masters 2024 (Low & No), Best Design & Packaging at The Drinks Business Awards 2024, and Best Alcoholic Beverage 2024 at Plant-Based World Expo alongside Platinum Product recognition. 

About Dante, New York 

Founded in 1915 and reimagined for the modern era, Dante is one of the world’s most iconic cocktail bars and restaurants, renowned for its Italian-inspired hospitality, aperitivo culture, and award-winning cocktails. Twice named World’s Best Bar (World’s 50 Best Bars, 2019 & 2020), Dante continues to set the global benchmark for excellence in creativity, service, and innovation, while remaining a beloved Greenwich Village neighbourhood institution. 

About Paradiso, Barcelona 

Consistently ranked among The World’s 50 Best Bars and crowned World’s Best Bar 2022, Paradiso is celebrated for its boundary-pushing cocktails, theatrical service, and pioneering approach to sustainability. Beyond the bar, Paradiso leads the conversation on responsible practices in hospitality through the Paradiso Sustainability Summit, an annual gathering of global bartenders, brands, and changemakers working together to create a more sustainable future for the industry. 

About Anantara Grand Hotel di Amalfi 

Perched on the dramatic cliffs of the Amalfi Coast, the Anantara Convento di Amalfi Grand Hotel blends centuries of history with contemporary luxury. Housed in a restored 13th-century Capuchin convent, the hotel offers panoramic views of the Mediterranean, world-class dining, and exceptional hospitality. With its unique combination of heritage and modern elegance, Anantara Amalfi is a destination for travellers seeking authentic Italian experiences infused with timeless style.