Wild Turkey Announces Master's Keep Beacon, the Final Release in the Celebrated Series

Dating back to 2015, the Master's Keep series was originally the brainchild of Eddie Russell, offering a dedicated collection to explore new expressions beyond Wild Turkey's iconic core lineup. Since then, he has continued to push the limits of bourbon craftsmanship to create some of the most sought-after limited releases in bourbon. As Wild Turkey has grown into one of the most coveted brands by whiskey collectors, the limited-edition collection has played a defining role by offering space for creative exploration that still pays homage to the distillery's roots. Over the last decade, each release of the series has received overwhelming response from the bourbon community, solidifying Master's Keep as one of the most respected collections in the industry. Top spirits publications and voices have scored the expressions with high marks, consistently recognizing the releases as best whiskies of the year. For the final chapter, father son duo Eddie and Bruce drew on decades of shared whiskey-making expertise to craft a release that both honors the series' legacy and stands as its crowning achievement.

This sought-after collection consists of 10 global releases since its inception: 17 Year (2015), Decades (2016), Revival (2018), Cornerstone (2019), Bottled in Bond (2020), One (2021), Unforgotten (2022), Voyage (2023) and Triumph (2024). 

"When we set out ten years ago to launch the Master's Keep series, we knew we had something special but I never imagined the journey it would take us on," says Wild Turkey Master Distiller Eddie Russell. "Our first release was the most unique whiskey we'd ever released, and with each expression since we've been able to share some of the rarest whiskies in our rickhouses, all while staying true to who we are as Wild Turkey. Looking back a decade later I'm very proud of what we've created to date, and looking forward to what's next."

"Since joining the distillery, I've watched my dad craft some incredible bourbons as part of the Master's Keep lineup, all rooted in the principles and dedication to bold flavor established by my granddad," says Associate Master Blender Bruce Russell. "This final release feels especially meaningful, as the first Master's Keep with my signature on the bottle and made using bourbon I helped create during some of my earliest days at the distillery. I'm proud to leave my mark on this iconic collection with a bourbon that represents a meaningful chapter in my own journey, and paves the way for the road ahead."

An aroma of dark fruit and cherry is followed by honey, vanilla and cola in the final release in the Master's Keep series. Sweet notes of caramelized sugar, toffee and tea with warm baking spice are capped off with a long, warming finish with notes of mature oak and leather.

Master's Keep Beacon will be available globally in limited quantities for a suggested retail price of $300.