Action Star and Vodka Creator, Dolph Lundgren Invites You Into The Ring as a Co-Owner

Hard Cut Vodka launches equity crowdfunding campaign to expand the award-winning premium vodka brand.

Dolph Lundgren, known for iconic roles in Rocky IV, The Expendables, and Masters of the Universe, is inviting fans and investors to own a piece of his award-winning vodka company, Hard Cut Vodka, which launched in March 2025. 

Crafted in the U.S.A. from 100% Idaho potatoes and Rocky Mountain water, Hard Cut Vodka is a bold 90-proof spirit that’s already picked up prestigious awards, including Double Gold at the San Francisco World Spirits Awards and Best in Class from the American Distilling Institute shortly after launch. The brand has also been covered by numerous media outlets, including

“When I started Hard Cut Vodka six years ago, I funded it myself, and then brought in an experienced management team. From there, we offered an opportunity to close friends, family, and potential investors so I could continue building the company without external board oversight,” says Dolph Lundgren, Founder of Hard Cut Vodka. “I have enjoyed having amazing, loyal fans over my long career. That's why we’re now offering everyone a chance to invest in our vodka brand through equity crowdfunding to help expand our company. Together, we aim to challenge the status quo of the world of vodka and position Hard Cut as the new undisputed heavyweight champion of the category.”

Before Hollywood, Dolph studied chemical engineering, earned a Fulbright scholarship to MIT, and built a reputation for discipline and precision, qualities that he strives to imbue in every bottle of Hard Cut. Together with his wife and co-founder Emma Krokdal, and spirits industry veteran Steve Luttmann, Dolph has created a vodka brand positioned to compete in the premium spirits market.

“As someone who’s spent years building spirits brands from the ground up, I understand the value of community when it comes to shaping something meaningful. With Hard Cut, we’re doing things differently, starting with a vodka that stands well on its own or elevates your craft cocktail,” said Steve Luttmann, CEO of Hard Cut Vodka. “Crowdfunding allows us to bring our fans closer to the heart of what we’re building, and give them an opportunity to participate in our journey as investors.”

Since its launch in March, Hard Cut Vodka has become available in over 150 retail outlets across California and New York, with plans underway to expand into Florida and Texas. With the company now raising funds through equity crowdfunding, fans have the opportunity to support the growth of the brand by directly investing via StartEngine.

This Reg CF offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. Past performance is not indicative of future results. This article may contain forward-looking statements based on current expectations.

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Sydnie Edelman / 973 865 0794 and Andrew Cosenza / 856 685 8147