Gin Lane 1751 Announces Annual “Cocktail for a Cure” Campaign to Support Breast Cancer Research

New York, NY — [October 2, 2025] — Gin Lane 1751, a range of Victorian style gins made in London, England, is proud to announce its 7th annual “Cocktail for a Cure” fundraising campaign. Benefiting The Pink Agenda and the Breast Cancer Research Foundation, the highest-rated breast cancer research foundation in the U.S., this year’s fundraiser is themed “On Wednesdays We Drink Pink Gin,” a reference to the movie Mean Girls. Gin Lane’s ‘Victoria’ Pink Gin is an ode to the spirit first created by members of the British Royal Navy to balance out dry and sweet gins. It’s blended with an Angostura-like aromatic bitter for a wonderful flavor profile.

In addition to donating 50% of profits from all bottles sold to these charities, Gin Lane is further encouraging consumers to participate by ordering Gin Lane cocktails when they see them at their favorite bar, and post and tag on social media. In addition, Gin Lane’s U.S. importer, Spiribam, will also donate to The Pink Agenda and BCRF. 

“Seven years ago, when I began distilling gin in London, I knew the brand had to mean something more than just another bottle on a shelf,” says Geoff Curley, founder and CEO, Gin Lane 1751. “Cancer has ripped through my family and taken people I love, and I will forever continue to raise awareness and rally our community until we turn every bottle into hope and every purchase into progress.” 

This is how to participate in the Gin Lane 1751 “Cocktail for a Cure” campaign:

• Buy a bottle of Gin Lane online or at participating retailers (this also applies to bottles Gin Lane sells to on- and off-premise locations)

• Purchase a Gin Lane cocktail at your favorite bar or restaurant – $1 from every Gin Lane cocktail sold goes to charity

• Mix your own Gin Lane cocktail at home

• Post the cocktail you purchased or mixed at home on social media with #CocktailForACure and tag @ginlane1751 - $5 goes to charity

“Cancer and particularly breast cancer has an effect on everyone,” says Ben Jones, Managing Director, Spiribam America. “It does not discriminate. We stand beside Geoff to support this worthy cause and look forward to contributing to make this year’s Cocktail for a Cure campaign the most successful ever.”

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About Gin Lane 1751

Produced in the heart of London, Gin Lane 1751 is the embodiment of a classic, Victorian-era style gin combined with packaging that reflects the time period. These small-batch gins are handcrafted by 10th-generation distiller Charles Maxwell of Thames Distillers, one of the oldest families of distillers in the world.  Made in traditional, John Dore pot stills in the classic ‘steep and boil’ method, the superb quality has won the brand numerous awards. Each bottle is batch-numbered with a super-premium look and feel. Find out more about Gin Lane 1751 on Instagram at @ginlane1751.

ABOUT SPIRIBAM

Spiribam’s mission to bring the finest Caribbean rum to American shores dates back to 2005 when Rhum Clément was first introduced in the United States. The role of the company quickly evolved into an educational one focused on the advancement of Rhum Agricole from Martinique, and soon Spiribam introduced Rhum J.M. Seeking out rums of different origins, the company added St. Lucia Distillers to the portfolio, beginning with the re-launch of Chairman's Reserve followed by the introduction of Bounty Rum and Admiral Rodney. Soon after, Spiribam acquired Mauritius brands Arcane and Beach House, which are not yet available in North America, as well as the French Guyanese distillery that produces La Belle Cabresse. The first acquisition outside of rum came in 2021 with the arrival of Joseph Cartron Liqueurs from Burgundy. Spiribam has since furthered its development with the appointment of Hardy Cognac, Gin Lane 1751, and Mezcal Trascendente for the United States. Follow Spiribam at @spiribam.