From Lincoln Market in New York to Rainbow Grocery in California, the Ayurveda-powered brand secures new placements while making its mark at Newtopia Now 2025.
San Francisco, CA – September 2, 2025 – Ayurvedist, the longevity-focused Ayurvedic tea brand, is making waves with a growing retail footprint that now stretches from California to New York. With placements in highly selective markets and co-ops - and ongoing discussions with retailers across the Midwest and Southeast - Ayurvedist is establishing itself as the brand bringing Ayurveda for longevity to shelves nationwide.
Expanding Retail Footprint
Retail expansion is at the core of Ayurvedist’s growth story. In recent months, the brand has secured placement across key regions:
- New York: Lincoln Market, Dumbo Market, Sunflower Natural Foods
- California: Rainbow Grocery, Woodlands, Bi-Rite Market, Driver’s Market, United Market, and more - part of a growing statewide presence
- Washington: Skagit Valley Food Co-op
- Iowa: Haveda Health & Wholeness
- Colorado: Earth Bird Wellness
Retailers are already reporting strong traction. A Haveda buyer shared: “The Vata blue tea flew out the door!” Customers echo the enthusiasm, with one noting: “I’ve never felt tea actually support my energy in such a natural way.”
Beyond retail, Ayurvedist is also expanding into hospitality and events through a partnership with Aura Tea & Coffee (CA) - highlighting the brand’s versatility and adaptability across channels.
These placements signal strong momentum for Ayurvedist as it prepares for broader national expansion.
Spotlight at Newtopia Now 2025
At Newtopia Now 2025 (Booth #1258), Ayurvedist presented its dosha-specific tea portfolio: Vata (calming), Pitta (cooling), Kapha (energizing), and Tridosha (balancing) - each crafted with Ayurvedic experts and tailored to individual constitutions.
The teas embodied Ayurvedist’s philosophy: Your body type, your blend. By personalizing wellness through Ayurveda, Ayurvedist offered a powerful alternative to one-size-fits-all functional drinks. It was a successful showing, drawing strong interest from buyers, including named national retailers - underscoring Ayurvedist’s growing momentum in the functional beverage space.
Breaking the Wellness Mold
Ayurvedist is challenging the wellness status quo by offering teas that are both functional and personalized:
- No Microplastics: While 94% of tea bags leach toxins, Ayurvedist uses biodegradable Soilon sachets.
- Pure Botanicals Only: No additives, no fake “natural flavors” — only pure Ayurvedic botanicals.
- Your Body Type, Your Blend: Dosha-specific teas designed to meet individual constitutions.
- Heritage Over Hype: This is not your Ayurveda-inspired generic brand. This is real Ayurveda packed with potent functional herbal tea.
With the global wellness market valued at $1.8T and growing at 7.3% CAGR, and 73% of U.S. adults consuming functional beverages, Ayurvedist is seizing the momentum to bring Ayurveda to a wider audience.
About Ayurvedist
Our Mission - Longevity through Ayurveda.
The brand was founded by Deepika Phakke, inspired by her grandfather’s Ayurvedic teachings and her own health struggles that highlighted the need for accessible, functional wellness. Determined to make Ayurveda simple for modern lives, she created Ayurvedist - teas designed not just for taste, but to balance the body and promote longevity.
Ayurvedist crafts organic, dosha-specific teas that adapt to individual needs. With blends for Vata, Pitta, Kapha, and Tridosha, Ayurvedist helps consumers align daily routines with their unique constitution. Customers call the teas “the only ones that feel like they were actually made for me,” validating Ayurvedist’s belief in personalized wellness.
Available nationwide through Ayurvedist.co, Faire, Etsy, Bubble Goods, and select retailers, Ayurvedist is making 5,000 years of wisdom accessible in every box. From New York to California and beyond, Ayurvedist is quickly becoming the challenger brand redefining how the West experiences tea.
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