GORGIE Returns to Power Erewhon's Newest Smoothie Innovation, Delivering Clean Energy and Fan-Favorite Flavor

PRESS RELEASE posted by Gorgie

Oct. 6, 2025 at 12:31 pm

GORGIE, the energy drink brand with benefits, is back on the smoothie menu at Erewhon markets across Los Angeles by popular demand. The #1 fastest growing energy brand in the US natural channel, GORGIE is beloved for its bold flavors and better-for-you ingredients. One year after introducing Erewhon's 1st ever energy drink smoothie, GORGIE is back for its second collaboration with the hotspot synonymous with culture-driving, buzzworthy smoothie creations. The zero-sugar energy beverage will be highlighting its popular Cherry Lime flavor, made in collaboration with influencer Jordyn Jones.

The GORGIE Cherry Crush Smoothie lands somewhere between a cult-favorite smoothie and nostalgic slushie. Leaning into the cherry-forward flavor, the new creation perfectly mirrors the energy drink GORGIE introduced last year with Jordyn Jones, the singer, dancer and digital creator known for her high-energy lifestyle. Erewhon's new GORGIE Cherry Crush Smoothie is a crisp, refreshing blend that balances the sweet and tart flavor profiles of GORGIE Cherry Lime, and adding dried cherries, pineapple, pomegranate powder, a touch of maple and a hint of beet juice for color. The resulting smoothie creation is lighter in taste, calories and sugar than other smoothies, delivering a perfectly on-trend and refreshingly bold flavor experience that fans will love.

"Getting slushies was such a nostalgic part of my childhood, so bringing this together in a health and wellness light with Erewhon is a dream come true!" said Michelle Cordeiro Grant, Founder & CEO of GORGIE. "This smoothie offers a fun, functional, flavorful and clean lift, whether enjoyed pre- or post-workout, while running errands or as a midday sweet treat!

Each can of GORGIE delivers 150mg of green tea caffeine, plus Biotin, B Vitamins and L-Theanine. With a playful personality and community-first approach, GORGIE continues to redefine energy drinks as fun, functional and culturally connected. Erewhon carries a number of GORGIE flavors including best sellers Watermelon Splash and Tropical Punch, as well as Jordyn Jones' Cherry Lime.

Beginning today, the GORGIE Cherry Crush Erewhon Smoothie will be available at Erewhon locations across Los Angeles through the end of the year.

For more information, please visit getgorgie.com.

About GORGIE: Created and founded by Michelle Cordeiro Grant in 2022, the community-led wellness brand launched officially in January 2023 with its first product line of sparkling energy drinks. GORGIE is an energy drink with wellness, and beauty benefits, proudly using green tea caffeine for a 150mg boost with added benefits like Biotin, B Vitamins, L-Theanine, without aspartame, sucralose or erythritol. GORGIE is available direct-to-consumer through Amazon.com and GETGORGIE.COM, as well as on shelf across thousands of retail locations nationwide. GORGIE is a community, a brand and a platform on a mission to make wellness fun with products that give you energy for all day, everyday life.

For more information, please visit getgorgie.com and follow @getgorgie on Instagram and TikTok.

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