Lyre’s Non-Alcoholic Spirits Introduces New and Refreshed Packaging

Lyre’s Non-Alcoholic Spirits, the world’s most awarded non-alcoholic spirits brand, today, announced the launch of its bold new packaging design and rebrand, set to debut globally on e-commerce in Q4 2025, rolling out in select markets in early 2026. The refreshed look underscores Lyre’s mission to change the way the world drinks by offering premium, true-to-taste non-alcoholic alternatives—giving everyone the freedom to enjoy their drink, their way. The new packaging will be rolled out over all expressions including 700mls and ready-to-drink cans.

The new packaging brings Lyre’s vision to life with a vibrant, modern design that amplifies key brand assets, including the iconic Lyre’s Navy Blue, metallic finishes, and the instantly recognizable Lyrebird. It highlights the brand’s award-winning credentials, showcases its commitment to natural flavors and low-calorie options, and features QR codes linking directly to cocktail inspiration, making it easier than ever for consumers to explore Lyre’s mixology.

Alongside the refreshed look, Lyre’s will introduce a global bottle and naming update to boost sustainability and shopper clarity. Since July 2025, all non-alcoholic spirits moved to lighter saver-glass bottles—cutting each bottle’s weight nearly in half and lowering carbon emissions in production and shipping. A new ROPP closure improves packaging integrity and reduces plastic waste, while markets will see product names transition to clearly reference their classic cocktail counterparts—for example, “Dry London Spirit” becomes “Gin Alternative,” “American Malt” becomes “Bourbon Alternative” — while the award-winning liquids inside remain unchanged.

Each detail has been carefully crafted to elevate the non-alcoholic occasion. Hero awards and medals are prominently displayed as an instant seal of excellence, while the benefits of natural ingredients are clearly displayed, highlighting up to 95% fewer calories than traditional spirits. Ready-to drink packs also include cocktail recipes designed to encourage trade-up to Lyre’s 700ml bottles.

“We created Lyre’s to offer an elevated alternative for those who seek the taste and occasion of classic cocktails—without the alcohol,” said David Gimpelson, Chief Executive Officer, of Lyre’s. “This new design not only enhances our brand desirability but also resonates with the next generation of mindful drinkers who want to moderate their alcohol consumption while still enjoying the taste, experience, and sophistication of classic cocktails.”

Since its founding in 2019, Lyre’s has become the global leader in non-alcoholic spirits, with a portfolio of 11 distinct spirits, five ready-to-drink cocktails, and two Classico styles, a non-alcoholic sparkling. Today, a bottle of Lyre’s is sold every 30 seconds in more than 60 countries worldwide. Crafted from all-natural, globally sourced essences, extracts, and distillates, Lyre’s is 100% vegan and designed to perfectly mimic the flavor, aroma, and appearance of the world’s most iconic spirits. Hero products include Bourbon Alternative ($37.99) which embodies the essence of a gently mellowed American Classic Bourbon, Gin Alternative ($37.99) inspired by the iconic Dry London Gin, as well as Margarita ready to drink cocktail ($14.99, 4-pack) sparkling and fresh to taste with earthy tones of Agave Blanco, Orange Sec, and lime for a classic finish. All products can be purchased at the Lyre’s website.

The new packaging design will begin rolling out across Lyre’s portfolio in 2025 and consumers can expect to see the product on premise by early 2026. For more information on Lyre’s, visit Lyres.com and follow @LyresSpiritCo on Instagram with #LyresSpiritCo and #MakeItALyres, and Facebook.

# # #

About Lyre’s Non-Alcoholic Spirits

Lyre’s was created to change the way the world drinks and give freedom of choice. We’ve all encountered social situations where we would like enjoy a drink, but for one reason or another, a non-alcoholic option is a good choice. The unique Lyre’s range of premium non-alcoholic variants contain the same natural essences, extracts and distillates that match the aroma, taste and appearance you find within time tested classics. Only Lyre’s can transform a broad range of mixed drinks and cocktails into a non-alcoholic version with most of the building blocks covered. More and more people across the globe are seeking mindful drinking options, and Lyre’s non-alcoholic range of spirits means you can still enjoy a sophisticated drink. To enjoy the freedom to have your drink, your way, simply choose your drink and just Make it a Lyre’s, a phrase that was recently trademarked by the brand. The non-alcoholic beverages are available for purchase directly on the Lyre’s website.