French Bloom Announces Strategic Distribution Deal with Southern Glazer's Wine & Spirits

Category leading alcohol-free sparkling wine producer partners with nation's largest distributor for distribution of its full portfolio in 22 states

Paris, France, October 15, 2025—French Bloom, the award-winning producer of premium alcohol-free French sparkling wines, is excited to announce a strategic distribution agreement with Southern Glazer's Wine & Spirits (Southern Glazer's), the world's preeminent distributor of beverage alcohol. This significant collaboration will broaden French Bloom's reach, spanning 22 U.S. markets.

"This agreement marks a defining moment for French Bloom," said Maggie Frerejean-Taittinger, Co-Founder of French Bloom. "Southern Glazer's unmatched expertise and fine wine focus will allow us to meet the growing demand for elevated, alcohol-free sparkling wines across North America and beyond. Together, we can build a future where celebrations are inviting, sophisticated, and unforgettable."

Founded by Maggie Frerejean-Taittinger and Constance Jablonski, who teamed up with Maggie's husband, Champagne and Cognac maker, Rodolphe Frerejean-Taittinger, French Bloom brings together centuries of tradition and a distinctly modern vision: elevated sparkling wines that deliver freshness and vibrant acidity, crafted from organic grapes grown in the high-altitude clay soils of the Coteaux Océanique in Limoux, then meticulously dealcoholized.

This expanded agreement will broaden French Bloom's availability across national On-Premise and Off-Premise accounts, while deepening its footprint in premium hospitality and retail. With Southern Glazer's reach and resources, French Bloom is well positioned to meet rising consumer demand for elevated, alcohol-free sparkling wines.

Starting October, French Bloom will initiate the transition of all its products to the new Southern Glazer's markets.

ABOUT FRENCH BLOOM

Driven by the innovative vision of two entrepreneurs, Maggie Frerejean-Taittinger and Constance Jablonski, Maison French Bloom was founded in 2019 and has since become a world leader in the category of prestige alcohol-free sparkling wines, doubling its growth each year. By joining forces with Rodolphe Frerejean-Taittinger, CEO of French Bloom, who has extensive experience in the production of Champagne and Cognac, the French Bloom team is driven by a pioneering spirit and is reinventing the art of celebrating. The Maison was founded on the belief that the essence of a great wine lies in its complexity, its depth and the emotions it arouses, with alcohol being secondary. French Bloom redefines the potential of alcohol-free sparkling wines with its innovative winemaking process using organic Chardonnay wines from Languedoc and combining traditional methods with innovation. With its collection (Le Blanc, Le Rosé, L'Extra Brut, and La Cuvée Vintage Blanc de Blancs) and driven by more moderate consumption and increasing "flexi-drinkers", French Bloom has expanded into more than 60 countries since 2021. Through its commitment to excellence, French Bloom has gained significant recognition, including the title of "World's Best Alcohol-Free Sparkling" at the World's Best Sparkling Wine Awards for three years. On October 1, 2024, French Bloom announced a strategic partnership with Moët Hennessy, world leader in luxury Wines and Spirits, which has acquired a minority stake in the Maison. In 2025, French Bloom became the first-ever Official Non-Alcoholic Sparkling Wine of Formula 1®, a distinction it will proudly hold for the next decade.

ABOUT SOUTHERN GLAZER'S WINE & SPIRITS

Southern Glazer's Wine & Spirits is the world's preeminent distributor of beverage alcohol, building brands for moments that matter. The multi-generational, family-owned Company has operations in 47 U.S. markets and Canada, as well as brokerage operations through its Southern Glazer's Travel Retail Sales & Export Division in the Caribbean, Central and South America. In 2025, Southern Glazer's was recognized by Newsweek as one of America's Greatest Workplaces for Diversity and America's Greatest Workplaces for Women, and was ranked by U.S. News & World Report as a Best Company to Work for Overall. Southern Glazer's urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. Follow us on Facebook, X and Instagram @sgwinespirits.