Eggnog Is Out, Margaritas Are Always In: Cointreau and Aubrey Plaza Shake Up Holiday Traditions

Cointreau unveils "Make Your Eggnog A Margarita" campaign and limited-edition holiday kit, featuring a signed bottle by Aubrey Plaza and everything you need to shake up holiday Margaritas. Cointreau, the iconic orange liqueur and essential ingredient in The Original Margarita, is rewriting holiday traditions with the next iteration of its MargaRight campaign. This season, Cointreau and Aubrey Plaza are declaring what everyone already knows: eggnog is out, Margaritas are in. Together they're inviting consumers to Make Your Eggnog A Margarita through a new holiday campaign spot and consumer promotion – reminding everyone that a Margarita made with Cointreau is always in season. While often associated with the holidays, let's face it: eggnog is a polarizing choice. According to a new study from Cointreau, more than 90% of consumers would drink a Margarita at holiday parties – significantly more than other popular cocktails, including eggnog. Considering the Margarita is the #1 cocktail in the U.S., it's clear that this iconic drink is perfect for every season. Following on the viral success of the Any Tequila campaign launched this summer, Aubrey Plaza returns with her signature irreverence in this new holiday spot that encourages fans to ditch the 'nog for something zesty and bright: a Margarita. The new ad spot starring Plaza premieres today across digital, social, and paid media. For celebrations this season, Aubrey Plaza has one piece of advice: "Move over, eggnog – Margaritas are crashing the holiday party this year," said Plaza. "They're easy to make, and a guaranteed crowd pleaser. I'm just saying... skip the 'nog, and let's make spirits bright with Margaritas made MargaRight – Cointreau, fresh lime juice and Any Tequila – literally any tequila you want." "The Margarita isn't just a staple for summer, it is also the perfect choice for holiday toasts and winter celebrations," said Nicolas Beckers, President and CEO at Rémy Cointreau Americas. "In the 'Make Your Eggnog A Margarita' campaign, we want to remind consumers that a Margarita is a timeless, convenient crowd-pleaser to serve guests this holiday season and all year long." Consumers can even join in for the holidays with the Make Your Eggnog A Margarita holiday kit from Cointreau. This limited-edition gift features the essentials to shake up The Original Margarita – including a decanter of Any Tequila signed by Aubrey Plaza – as well as many seasonal Margarita recipes you can serve for your guests throughout the holidays. A limited number of kits will be released throughout the season beginning today while supplies last. This holiday season, swap the 'nog for something everyone loves: The Margarita. All it takes are three simple ingredients – Cointreau, tequila and fresh lime juice – to elevate every holiday gathering. To explore more Margarita flavor variations and seasonal recipes, visit Cointreau's official website or social media pages. The Original Margarita: Ingredients: - 1 oz Cointreau - 2 oz blanco tequila - 1 oz fresh lime juice Directions: - Rim your rocks glass with salt and combine all ingredients in a shaker with ice. - Shake vigorously until well-chilled and strain into the glass filled with fresh ice. - Garnish with a lime wheel and enjoy! Source: Ideally Online Survey, Sept 2025; Base: n=2,146 Cocktail Drinkers.