Pressed Juicery Appoints Simon Lee as Chief Marketing Officer to Drive Brand and Digital Growth

Pressed Juicery, the leading cold-pressed juice and functional wellness brand, is entering its next phase of growth with the appointment of Simon Lee as Chief Marketing Officer. A seasoned executive with more than two decades of experience driving marketing for global fashion and lifestyle brands, Lee is recognized for building strong consumer connections and delivering impactful growth strategies. In his new role, he will lead Pressed's marketing strategy as the company deepens its retail footprint, accelerates digital growth, and expands its wholesale presence nationwide.

Lee brings an extensive international background in brand building and digital strategy, having held senior leadership roles in both the U.S. and U.K. at Shopbop, Anthropologie, Topshop & Topman, Fred Segal, and Rebecca Minkoff. Earlier in his career, he served as Creative Director at agency Wednesday, working with clients including Calvin Klein, Nike, and Cole Haan. Most recently, he served as Chief Marketing, Digital & Growth Officer at Acronym Group, where he partnered with celebrities and influencers to develop artist-driven global brands.

"Pressed Juicery has built an incredible foundation as a leader in functional wellness," said Simon Lee, Chief Marketing Officer of Pressed Juicery. "I'm excited to build on that momentum. With Pressed's strong retail presence, rapidly growing wholesale business, and expanding digital ecosystem, we have a unique opportunity to broaden our reach, bring the benefits of functional nutrition to more people, and further establish Pressed as a category-defining brand."

Lee's appointment comes as Pressed accelerates its omnichannel expansion across Stores, Digital, and Wholesale. Today, the brand is available in more than 5,000 retail locations, including Sprouts, Albertsons, Safeway, Ralphs, Kroger, and Costco, alongside its 100+ company-owned stores and nationwide direct-to-consumer platform. The company's digital channel has seen significant growth, fueled by increased app engagement and online sales, while its wholesale partnerships continue to scale rapidly, extending Pressed's accessibility to new audiences.

"As we continue to scale our brand, Simon's expertise in digital, brand building, wholesale and engagement will be essential to how we connect with guests and drive loyalty," said Justin Nedelman, CEO of Pressed Juicery. "His leadership in retail, digital, and creative strategy makes him the right partner to shape Pressed's next chapter."

With Lee on board, Pressed is poised to accelerate its growth across retail stores, digital platforms, and wholesale channels, while continuing to innovate with new offerings that meet growing consumer demand for functional, plant-forward wellness.