Glow Maté Forms Strategic Advisory Board to Guide Market Entry and Scale

San Francisco, CA — Glow Maté, an upscale THC-infused yerba maté crafted for discerning, selective consumers, today announced the formation of its Strategic Advisory Board. The council brings together senior operators and investors from world-class beverage and CPG organizations to steer Glow Maté through capital raise, commercialization, and early distribution—signaling the brand's momentum as hemp/THC beverages enter the mainstream.

What Sets Glow Maté Apart:

• Refined effect: Balanced caffeine and low-dose THC for a clean, social lift—functional without fuzz.
• Modern flavor architecture: Culinary-driven pairings designed for adult palates, not candy.
• Premium yet accessible: Elegant branding and inputs, elevated positioning for everyday occasions.
• A new set driver: Lives between better-for-you energy and aperitif-adjacent RTD—distinct from high-dose seltzers or syrupy energy.
• Measured by design: Thoughtful dosing for predictable experiences and consistent velocity.

Advisory Board Appointments

Advisory Board Chair — Taylor Foxman — Founder, The Industry Collective
Strategic advisor to 90 founders and CEOs across beverage (alc/non-alc), CPG, retail, hospitality, and cannabis; advisor to six VC firms and runs beverage deal flow for multiple angel communities. Brings 15+ years of experience in ecosystem connectivity, senior-operator access, and narrative/comms strategy to accelerate retailer introductions and capital conversations.

Transformational Beverage Executive — 20+ years — National Portfolio Leadership
Led nine-figure portfolios, managed national distributor partnerships, and drove growth across major alcohol and THC-adjacent categories. Former president of a global beverage division; architected category expansions within Fortune 500 environments. Brings portfolio P&L stewardship, distributor strategy, and scale operations.

Senior Beverage Strategist — 20+ years — Beverage & CPG Distribution
Leads beverage strategy at a top U.S. delivery/retail platform; prior roles across brand development, commercialization, and route-to-market. Brings retail activation, omnichannel growth, and data-driven merchandising.

National Accounts & Industry Relations — 15 years — Energy & Hydration; National Accounts; Venture
Held national account and key sales roles at Monster Energy, Rockstar Energy, Vita Coco, and early-stage CPG. Active investor and co-founder in a CPG-focused venture vehicle; advisor to VC funds and alc/non-alc brands. Brings national account leadership, field-to-HQ fluency, and commercialization playbooks.

Enterprise Sales & Channel Expansion — 15 years — CPG/Beverage & Venture
Head of Sales at a national ready-to-eat meals brand distributed in Safeway, Albertsons, and other majors. Former National Channel Director, Anheuser-Busch; early career at PepsiCo. GP in an F&B/CPG venture vehicle and active advisor to early-stage brands. Brings operator-investor perspective, retail sell-in, and channel architecture.

Composite and Confidentiality

Glow Maté's advisory group spans national accounts, energy and hydration, venture, and portfolio operations—bringing leadership experience across Monster Energy, Vita Coco, Diageo, Tilray, Anheuser-Busch, and high-growth CPG. Collectively, the team has led nine-figure portfolios, built field-to-HQ playbooks, and opened national retail doors across grocery, convenience, and alternative channels. Due to ongoing corporate agreements, several advisors are not yet public; they remain actively involved in Glow Maté's strategic development and will be named when appropriate. The full advisor roster is available to qualified retail and capital partners under NDA upon request.

"Glow Maté is about accomplishing more with less—great ingredients, thoughtful dosing, and a refined social experience," said Tal Kornfeld, Founder of Glow Maté. "This advisory group gives us seasoned judgment when it matters most: raising smart capital, choosing the right first doors, and scaling with discipline."

"Glow Maté isn't just following the momentum in the category; they're helping define it," said a senior advisor. "The team's focus on product quality and retail readiness positions them for long-term success."

A Disciplined Path in a Fast-Maturing Category

With national retailers actively evaluating hemp/THC beverage sets, Glow Maté's approach centers on quality, compliance, and measured distribution. The advisory board will support the brand's seed raise, operational readiness, retail strategy, and early market selection—prioritizing sustainable velocity over premature scale.

About Glow Maté

Glow Maté is an upscale, THC-infused yerba maté designed for the curious, the cautious, and the socially selective. We blend organic Brazilian maté with premium fruit purées to deliver a light, luxurious balance of THC and caffeine for a refined and functional social experience. Initial flavors include White Apricot & Elderflower (5 mg THC / 80 mg caffeine) and Pomelo & Orange Blossom Lite (2.5 mg THC / 40 mg caffeine).