Green River Introduces 'Salute to Service' Personalized Label Program

Whiskey Fans can be a Holiday Hero with a Free Custom Label

OWENSBORO, Ky. (October 27, 2025) — In the spirit of service and just in time for the holiday season, Green River Distilling Co. will offer free, personalized labels that turn bourbon bottles into lasting tributes and an unforgettable gift.

To create a custom label, fans can visit the link below to add the name they wish to celebrate. Green River will print and ship a personalized label free of charge that can be affixed at home to a bottle of Green River Army 250th Anniversary, or to any 750mL expression of Green River Kentucky Straight Whiskey.

Custom labels will be available online now through the end of the year. Beginning November 3, enthusiasts can also claim their label in person at Green River Distilling Co. in Owensboro or at Green River's Whiskey Row Tasting Room in Louisville, Kentucky.

Earlier this year, Green River toasted the "drop" of a limited-edition bourbon honoring sacrifice and service. Green River's Army 250th Anniversary release is the only official whiskey of the Army's momentous anniversary. Presented Army Strong 111.1 Proof (55.55% alc. by vol.) as a nod to Veteran's Day, this small batch selection of 4- to 7-year-old barrels is packaged in Green River's iconic horseshoe bottle for a suggested retail price of $49.99.

A portion of proceeds from bottle sales directly enhance quality of life for soldiers and their families including wellbeing, sports, fitness, libraries, entertainment and recreation. Lofted Spirits, parent company of Green River, annually contributes to an array of organizations that support and honor the Armed Forces including The Special Operations Warrior Foundation, the Special Operations Fund, USA Cares and the Bardstown-Nelson County Veterans Memorial.

This full-bodied Kentucky bourbon leads with caramel, black cherry, cocoa, and peppermint. The rich mouthful of toffee and toasted oak open up to a lightly spiced, bold finish that's wholly distinct to this official whiskey honoring the U.S. Army.

ABOUT GREEN RIVER

Green River Distilling Co. is a celebration of classic Kentucky – honoring the past while staying firmly planted in the present. The 10th oldest licensed distillery in Kentucky (DSP-KY-10), Green River is known as "the Whiskey Without Regrets," and enjoys a rich history dating back to 1885. Reintroduced in 2022, Green River Distilling Co. proudly calls Owensboro, Kentucky home and serves as the westernmost outpost of the Kentucky Bourbon Trail™. Authentic and approachable, Green River offers a growing portfolio of whiskeys crafted from historic mashbills. Blended to create a smooth and welcoming taste profile, Green River Distilling Co. is a true testament to simplicity and quality going hand-in-hand. Green River is part of Lofted Spirits, one of the largest American Whiskey distillers in the U.S.