Raising the Bar: Verse is the Luxury Wellness Drink Transforming How the World Celebrates

Verse Announces Rapid Expansion and Next-Gen Product Line

Miami, FL – October 22, 2025 - Verse, the luxury artisanal, health-enhancing social drink, today announces a bold new phase of growth and innovation and deepens its commitment to delivering celebratory beverages that uplift both the body and mind.

Raising the Bar on What a "Mixer" Can Be.

At the core of Verse's philosophy is science-backed functionality; every ingredient is intentionally chosen to enhance both body and mind. Unlike conventional mixers that simply complement a drink, Verse is a functional beverage engineered to support vitality, clarity, and balance during and after social experiences. Its formulation is built on a synergy of adaptogens, nootropics, and electrolytes, creating a wellness-driven drink that elevates the ritual of celebration.

Each blend features botanicals and adaptogenic mushrooms that help the body adapt to stress, promote detoxification, and restore natural equilibrium. Nootropics fuel mental clarity, focus, and calm concentration, without the crash or overstimulation of typical energy drinks. A precise balance of electrolytes and essential vitamins delivers continuous hydration and cellular support for 24-hour wellbeing. With zero sugar, zero alcohol, and zero carbs.

Verse is naturally sweetened with monk fruit offering a smooth, refreshing profile without spiking blood sugar levels. The result is a drink that hydrates, nourishes, and restores, transforming the idea of a "mixer" into something that actively contributes to health and recovery, not detracts from it.

Verse is built for elite professionals who balance ambitious careers with vibrant social lives, those who want to participate fully in life's moments without compromise. The brand distinguishes itself from traditional energy drinks by focusing on sustainable support rather than stimulants that overtax the system.

"We wanted to create a beverage that doesn't just fit into your lifestyle, it enhances it at the cellular level. Verse is about intelligent celebration: adaptogens to calm, nootropics to focus, electrolytes to recharge. It's what happens when wellness meets chemistry."

- Carlos Liverani, Co-Founder, Verse.

Fueled by rising consumer demand and growing enthusiasm from hospitality and retail partners, Verse's expansion is accelerating rapidly. Following its strong foothold in Miami, the brand is now broadening its South Florida presence into Palm Beach, Boca Raton, and neighboring markets, making its signature wellness-driven beverages more accessible to a wider audience. With further distribution set to debut in New York City, one of the most discerning and influential markets; Verse continues to capture attention from both wellness-focused consumers and trendsetting venues. Building on this momentum, the company plans to extend its reach nationwide in 2026, bringing its modern approach to celebration to key cultural hubs across North America.

Verse's signature lineup, including its artisanal Cranberry, Pineapple, Orange, and Club Soda blends, continues to perform strongly in the market, driving exceptional demand among both consumers and hospitality partners. Currently available in 1L shareable bottles designed for group mixing and elevated social settings, Verse has quickly become a staple for wellness-driven celebration across South Florida. In response to this momentum, the brand is entering its next phase of growth with a major product innovation: a sleek new 375mL single-serve bottle launching soon, crafted for convenience and portability. This addition marks a bold step in the brand's evolution, expanding its appeal to health-conscious consumers seeking both functionality and flavor diversity in their social rituals.

"We built Verse because we believe the drinks we raise in celebration should serve us, not sabotage us. What began as a mission to make socializing and health compatible has evolved into a movement that's redefining the beverage industry. The growing demand we're seeing across markets like South Florida and New York reinforces that consumers are ready for better choices, and Verse is leading that shift. With our footprint expanding into additional national cities and key retail partners, Verse continues to build a strong foundation for long-term growth. Our expansion marks more than growth; it's proof that wellness-driven celebration has a real and lasting place in the mainstream."

– Chris Tracy, Co-Founder, Verse.

As demand continues to build, Verse's direct-to-consumer distribution network is expanding rapidly, making its functional luxury beverages more accessible to consumers nationwide. Shoppers can now purchase Verse through select premium retailers, including Maison Mura, both in-store and online, where the brand's signature glass bottles sit alongside other high-end lifestyle products. Verse has also partnered with Milam's Markets, a leading South Florida grocer known for its focus on quality and community, marking a major step in bringing the brand's wellness-driven celebration ethos to everyday retail shelves. Verse will be available at Milam's Markets in November 2025.

These partnerships reflect Verse's commitment to accessibility without compromise, offering consumers the ability to discover, purchase, and enjoy Verse whether shopping online, at boutique stores, or through their favorite neighborhood markets. As Verse continues its nationwide rollout, additional retail and distribution partners across key U.S. cities will be announced, further expanding the brand's reach into new markets. For complete availability, shoppers can locate nearby retailers via the store locator.

"Verse isn't about changing habits; it's about redefining celebration itself. We believe the best moments in life should be sustainable, not followed by a hangover."

– Vinny Patalano, Co-Founder, Verse.

About Verse

Verse is an artisanal, functional social drink brand rooted in the belief that celebration and wellness can coexist. Crafted with premium adaptogens, nootropics, electrolytes, and natural sweeteners, Verse delivers hydration, clarity, and balance in every pour, all housed in its signature glass bottles inspired by the landscapes of Miami. With zero sugar, zero alcohol, and keto- and diabetic-friendly formulations, Verse offers a luxury wellness experience designed for modern social lifestyles. Verse is currently available in select bars, restaurants, and retail partners across South Florida, including Miami, Palm Beach, and Boca Raton, with National expansions planned beginning with New York City, Las Vegas, Los Angeles and Aspen on the horizon next. Consumers can also find Verse online and locate nearby retailers through the brand's store locator.

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