Flipz Brings a Salty and Sweet Surprise to Holiday Stockings with The Elf on the Shelf® Partnership

Flipz, America's number one name in salty-sweet snack-fections is introducing a festive partnership with The Elf on the Shelf® and The Lumistella Company, debuting a delightful new seasonal treat.

Scout Elves, known for their playful holiday antics, have taken over limited-edition bags of Flipz with Sugar Cookie-flavoured Covered Pretzels that are a little sweet, a little salty, and full of cheer – just like the Scout Elves. Consumers can 'Flipz the script' on their seasonal snacking and entertaining with a treat that boasts seasonal colours alongside Flipz's signature sweet and salty crunchiness, making them endlessly snackable. They're sure to become a new holiday tradition with just the right amount of joy and cheer for every snacking and entertaining occasion.

"Flipz Sugar Cookie is our latest holiday limited-edition treat, created to capture the magic and joy of the season," said Shivani Arora, Marketing Director, pladis Americas. "By teaming up with The Elf on the Shelf®, we're bringing consumers a snack that's a little sweet and a little salty, just like the Scout Elves! With our signature crunchy pretzels coated in sugar cookie-flavoured white fudge and topped with colourful sprinkles, it's the perfect treat to share, gift, or save for Santa."

Get a taste of the new Flipz Elf on the Shelf® Sugar Cookie Covered Pretzels (available in 6.5oz bags) for a limited time only at retailers like Kroger, Albertson, CVS, and Family Dollar.

To learn more about Flipz and how to get the sweet, salty, crunchy snack for your festive celebrations, visit the link below or follow along on social media.