Fords Sloe Gin Returns as Limited Annual Release

Fords Gin, the cocktail gin beloved by bartenders worldwide, announces the return of its celebrated Sloe Gin, now available in limited quantities exclusively for the holiday season.

Handcrafted in London with 10th-generation Master Distiller Charles Maxwell of Thames Distillers, the award-winning Fords Gin forms the foundation of the unique expression. To create the spirit, hand-picked sloe berries from England and France are steeped in Fords Gin for 12 weeks, infusing it with deep, tart richness. The Sloe Gin is then gently sweetened with natural cane sugar to balance the sloes' bitter profile before being cut to 29% ABV — a slightly higher strength than most sloe gins — to ensure the distinctive botanical character of Fords Gin remains vibrant.

The result is an intense and distinctly seasonal spirit. On the nose, it opens with stewed plums, figs, and rich dark raisins, lifted by dark cherry, juniper, citrus, and dried apricot. The palate follows with tart dried fruits — stewed prunes, golden and dark raisins, and fig — before yielding to juniper and a bright surge of grapefruit and lemon. The finish is long and complex, weaving citrus oils, tart fruit, and honeyed sweetness into a refined balance with warming spice, most notably clove, highlighting the nine botanicals of the original Fords Gin.

Originally released in April 2022 as part of the Journeys in Gin series — a collection of limited-edition expressions that began with Fords Gin Officers' Reserve in 2019 — the Sloe Gin was met with overwhelming enthusiasm from bartenders and at-home cocktail enthusiasts alike.

"After a four-year hiatus, we're thrilled to bring back Fords Gin Sloe Gin," said Simon Ford, co-founder of Fords Gin. "We hoped the original release would revive appreciation for this traditional liqueur, and we're excited to see it return with the same bold, cocktail-forward character that makes it unmistakably Fords Gin. Sloe gin has long been considered a classic in the U.K., even fondly referred to as your grandmother's liqueur. Its deep roots in British tradition, with recipes passed down through generations, inspired us to create an expression that honors its legacy while reimagining it for the modern cocktail lover."

Versatile and flavorful, Fords Gin Sloe Gin is equally at home in cocktails or sipped neat over ice, pairing naturally with charcuterie or rich chocolate desserts. The signature Sloe Gin Silver Fizz, created by acclaimed bartender Jeffrey Morgenthaler and made simply with egg white, citrus, and simple syrup, captures the spirit's character in a cocktail tailored for the at-home bartender.

Fords Gin Sloe Gin is available on- and off-premise at a manufacturer's suggested retail price of $34.99. For more information, to find a retailer, or to discover where to enjoy the spirit, visit the link below or follow FordsGin on social media.

ABOUT FORDS GIN

Distilled in London at Thames Distillers, Fords Gin is a collaboration between tenth generation master distiller Charles Maxwell and gin expert Simon Ford. A modern take on a classic London Dry Gin, Fords Gin starts with a traditional base of juniper & coriander seed balanced by citrus, florals and spices that are steeped for 15 hours before being distilled. Each botanical blends together to create the perfect base for any gin-inspired cocktail.

ABOUT BROWN-FORMAN

For more than 150 years, Brown-Forman Corporation has been building exceptional spirits brands responsibly upholding our founding promise of "Nothing Better in the Market." Brands include Jack Daniel's Tennessee RTDs, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers' Craft, GlenDronach, Benriach, Glenglassaugh, Slane, Herradurra, el Jimador, New Mix, Korbel, Sonoma-Cutrer, Finlandia, Chambord, and Fords Gin. Brown-Forman's brands are supported by approximately 5,000 employees and sold in more than 170 countries worldwide.

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Fords Gin, 29-45% Alc. by Vol., The Fords Gin Co., Louisville, KY. Fords Gin is a registered trademark. ©2025 Brown-Forman Corporation. All rights reserved.