Skrewball Launches Global First: 200ml Hipflask in Australia and New Zealand

Skrewball Whiskey, the original peanut butter whiskey-flavoured liqueur that's turned heads and taste buds around the world, is shaking things up once again with the launch of its first-ever 200ml PET hipflask, debuting exclusively in Australia and New Zealand.

The 200ml hipflask delivers the same smooth, sweet and perfectly nutty flavours that Australians and New Zealanders know and love, now in a pocket-perfect format made for gifting, sharing or making a toast whenever life gets a little nutty. Whether it's a party or a picnic, the new 200ml hipflask is the ultimate plus-one.

The launch comes as smaller, portable whiskey formats gain serious momentum across the region. 200ml hipflasks within the American whiskey category are experiencing high single-digit dollar growth year-over-year, significantly outpacing traditional 700ml formats. This growing appetite for convenient, on-the-go options inspired Skrewball's latest innovation – a bold new way to sip that's as untraditional as the brand itself. (Source: Circana (AU) Pty Ltd, 28 Sept 2024).

"We're thrilled to bring this new size and shape to Australia and New Zealand, offering our consumers more flexibility while maintaining the premium quality they expect from Skrewball," said Steven Yeng, cofounder of Skrewball. "With its deliciously sweet, nutty spirit, now in a compact 200ml hipflask, consumers can enjoy Skrewball wherever the celebration takes them – from backyard barbecues to picnics and beyond."

Skrewball's success in Australia and New Zealand continues to set the pace for the flavoured whiskey category. In both markets, Skrewball is the #2 growth-driving brand in flavoured whiskey, and in Australia, it is the #2 growth driver in American whiskey (Source: Circana (AU) Pty Ltd, 28 Sept 2024).

For retailers, the 200ml hipflask represents a versatile new option: it encourages trial among new consumers, complements larger bottle offerings and is well-suited for impulse purchases or gifting occasions.

This new format builds on Skrewball's growing presence in Australia and New Zealand, reinforcing the brand's mission to making its award-winning peanut butter whiskey-flavoured liqueur more accessible to consumers around the globe. Because wherever there's a reason to celebrate, Skrewball's making sure it's done the nutty way.

In Australia:

Skrewball's 200ml hipflask is available at independent retailers and online across Australia at an RRP of $24.99.

In New Zealand:

Skrewball's 200ml hipflask is available at Liquorland and Thirsty Liquor at an RRP of $21.99.

Can't find Skrewball 200mL at your favourite retailer? Don't be shy, ask them about their plans to stock Skrewball 200mL.

For more information, visit at the link below and follow on Facebook and Instagram (@skrewballwhiskey).

Enjoy Skrewball Responsibly.

About Skrewball Peanut Butter Whiskey Flavoured Liqueur

Skrewball was founded by Steven Yeng, a Cambodian refugee, and his wife, Brittany, a former chemist who became a lawyer. Steven discovered his love of peanut butter shortly after arriving in the United States. Later, he began to integrate the quintessential American nut butter into a top-selling cocktail at a bustling downtown Ocean Beach (San Diego) bar he ran. Seeing the popularity, Brittany would take Steven's bestselling shot and help turn it into a shelf-stable liqueur with her chemistry background. Skrewball has won several awards, including the Best Flavoured Whiskey award at the New York World Wine and Spirits Competition. The brand is rapidly expanding in the U.S., Australia, New Zealand and beyond.