Organic India's Psyllium Whole Husk Fiber Leads the Natural Category, Twenty Years After Launch

Top-selling whole husk psyllium reflects consumer trust in high-quality, responsibly grown organic fiber for everyday gut wellness

Boulder, CO (April 23, 2026) ORGANIC INDIA, a trusted and innovative global leader in providing organic herbal wellness products to over 40 countries worldwide, is pleased to announce that Psyllium Whole Husk Fiber continues to be a best-seller in the natural channel, nearly 20 years after its introduction. The brand’s leadership in high-quality, ethically sourced herbal products and its long-standing commitment to transparency and authenticity has resonated for more than two decades—a testament to the enduring value the company brings to wellness-oriented consumers.

“As consumers rediscover the category, our Whole Husk Psyllium Fiber has consistently been the number one seller in the natural channel and is gaining broader retail distribution,” explains Kat Wiranowski, Director of Marketing. “It’s exciting to see a renewed interest in fiber and its role in overall health. In Ayurveda, there’s a saying that ‘it’s not what you eat, it’s what you digest,’ so it’s no surprise that this fundamental conversation around fiber is resonating strongly with the consumer.”

According to SPINS data, Organic India Psyllium Whole Husk is the number one selling psyllium fiber supplement in the natural channel.¹

A gluten-free, plant-based dietary fiber, Psyllium Whole Husk Fiber helps support daily intake, digestive regularity, and gut microbiome health.* With its neutral flavor, it blends easily into smoothies and beverages, helps improve texture in gluten-free baking, and supports binding in vegan and egg-free recipes. Sourced directly from Certified Organic small family farms, Organic India psyllium is grown and handpicked with care. Regenerative organic practices nurture the soil and deliver a consistently pure, premium fiber product.

“Psyllium husk includes both soluble and insoluble fiber, with research showing benefits for heart health, blood sugar control, and digestive health,” says Julie Pace, RDN. “Studies show it can help lower LDL, or ‘bad’ cholesterol, when taken consistently as part of a low-fat diet. It’s also beneficial in managing constipation and may help with gastrointestinal side effects in those taking GLP-1 medications.”

The fiber supplements market is experiencing rapid growth, with analysts projecting a 5.8%–6.5% CAGR through 2032 as the category expands to more than $34 billion. Growth is driven by rising consumer focus on digestive wellness, gut-microbiome health, and trends like “fibermaxxing.” Consumers are turning to psyllium to support a range of needs, from increasing their daily fiber intake to helping with satiety in weight-management efforts.*

Organic India is known for its high-quality, ethically sourced herbal wellness products including supplements, teas, and fiber. The company utilizes regenerative organic agriculture, which replenishes the soil, improves biodiversity, increases water conservation, and supports carbon sequestration—helping to regenerate the land.

Psyllium Whole Husk Fiber (MSRP $19.99) is available at Whole Foods Market, Walmart locations nationwide, and on CVS shelves in May. The full range of Organic India fiber products can be found at natural food retailers as well as through Amazon.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

¹Source: SPINS | Total US - Natural Expanded Channel | 52 weeks ending 1/25/26

ABOUT ORGANIC INDIA

Organic India, a trusted and innovative global leader in providing organic wellness products, offers a full line of herbal teas, whole herb supplements, and fiber solutions to over 40 countries worldwide. All products are USDA Certified Organic and Non-GMO Project Verified. Organic India has launched several Regenerative Organic Certified® products across categories, highlighting the rigorous certification process of verifying practices. The company plans to continue expanding Regenerative Organic Certified® ingredients in its portfolio.