• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Pre-Prohibition Pint Highlights Trio of Rare Old Fitzgerald Bourbons to Be Auctioned for Charity

info_outline PRESS RELEASE posted by Old Fitzgerald Bourbon

May. 12, 2026 at 10:52 am

X LinkedIn Reddit Facebook Email
Report Press Release
auctionbourbonold fitzgerald
Spirits Companies
  • image-01

Fans and collectors will have a rare opportunity to bid on three extraordinary Bourbons at Sotheby’s Whisky & Whiskey auction, running from June 11 to 26.

BARDSTOWN, Ky. (May 12, 2026) – Old Fitzgerald, one of America’s most storied Bourbon brands, will offer an unprecedented glimpse into its rich past and a chance to acquire it at auction. The Old Fitzgerald Archival Collection from Max Shapira, curated from the personal archives of Heaven Hill’s Executive Chairman, is a trio of bottles that represent many decades of Bourbon craftsmanship, tracing Old Fitzgerald’s evolution from its pre-Prohibition roots to its modern revival under Heaven Hill’s stewardship.

Each bottle in the collection serves as a time capsule of its era, showcasing the artistry, resilience and refinement that has defined Old Fitzgerald for generations. Collectively, they capture the enduring legacy of a brand that has shaped the American whiskey landscape for more than 150 years.

The collection will be auctioned by Sotheby’s during its online Whisky & Whiskey sale, open for bidding from June 11-26, 2026.

The Old Fitzgerald Archival Collection includes:

  • 1934 Old Fitzgerald 18-Year-Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey: Distilled and barreled in 1917, bottled in 1934. A 100-proof pre-Prohibition Bourbon, distilled by A. PH. Stitzel, later to become part of the legendary Stitzel-Weller Distillery. Distilled in a year when many distilleries were shutting down and shifting production to assist with wartime efforts, this whiskey was likely among the last to have been produced before Prohibition. Aged through some of the nation’s most defining historical moments and bottled just after Prohibition’s repeal, this pint embodies the rebirth of America’s Bourbon tradition—an impossibly rare artifact preserved from an era long past. (1 pint)
  • 1965 Very Xtra Old Fitzgerald 10-Year-Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey: Distilled and barreled in 1955, bottled in 1965. Bottled expressly for “Colorado Electric Co.” and presented in a striking red box set with two tasting glasses, this expression captures the zenith of the Van Winkle era at Stitzel-Weller. With its wheated mash bill, Bottled-in-Bond marker and decade-long maturation, it epitomizes Julian “Pappy” Van Winkle’s vision for Bourbon perfection. (4/5 quart)
  • 2015 John E. Fitzgerald Very Special Reserve 20-Year-Old Kentucky Straight Bourbon Whiskey: Distilled and barreled in 1992, bottled in 2015 and the final link between the brand’s Stitzel-Weller legacy and Heaven Hill’s modern stewardship. When Heaven Hill acquired the Old Fitzgerald brand with its purchase of the Bernheim Distillery, it also purchased 12 barrels of Stitzel-Weller Bourbon. After two decades, the Bourbon from those barrels was moved temporarily to inert tanks to halt its maturation. Bottled at 90 proof to reveal the depth, grace, and complexity of a Bourbon matured to its absolute peak. This is one of just 3,000 bottles made and sold, housed in a hand-crafted wood box, cut with a keyhole to pay homage to Old Fitzgerald’s origins and namesake, treasury agent John E. Fitzgerald. (375ml)

“Each of these bottles is a snapshot of Old Fitzgerald through the ages,” said Shapira. “They tell the story of a brand that has survived and thrived through every chapter of American whiskey history, of which Heaven Hill is a proud part. I’m honored to now share them in a way that will support a meaningful charitable cause.”

Proceeds from the auction will benefit Bernheim Forest and Arboretum. Founded by Bourbon maker Isaac Wolfe Bernheim in 1929, Bernheim is a 16,000-acre protected forest, located just 30 minutes south of Louisville. With a mission of connecting people with nature, Bernheim offers educational programs, 40 miles of hiking trails, renowned art experiences, and beautiful plant collections.

Collectors and whiskey aficionados can take part in the online auction via Sotheby’s website, with bidding open from June 11 through 12 p.m. ET on June 26. For those who don’t partake in the auction, fans can enjoy their own taste of whiskey history with a bottle of Old Fitzgerald Bottled-in-Bond 7-Year-Old Kentucky Straight Bourbon Whiskey, released last year, as well as the brand’s Decanter Series, released twice annually.

For more information, visit Old Fitzgerald’s website.

ABOUT OLD FITZGERALD BOURBON

Old Fitzgerald’s line of legendary, award-winning wheated Bourbons dates back to the late 1800s. Inspired by John E. Fitzgerald, a treasury agent famous for thieving Whiskey from the barrels in his care. First trademarked in 1884, the brand’s Whiskey earned worldwide acclaim through sales on luxury rail cars, steamships and private clubs. More than a century later in 1999, Heaven Hill acquired, along with the purchase of the Bernheim Distillery, the Old Fitzgerald brand and aging stocks of wheated Bourbon, ushering the brand into the 21st century. Today, Old Fitzgerald is renowned for its signature wheated mashbill and diamond decanters. Its core Whiskeys include the coveted and highly allocated twice-annual decanter series releases and its newest year-round offering, Bottled-in-Bond 7-Year-Old, which has already been awarded a Gold medal at the 2025 San Francisco World Spirits Competition.

ABOUT HEAVEN HILL DISTILLERY

Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2024 and 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019, Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco World Spirits Competition Best Bourbon and 2016 Whisky Magazine Distillery of the Year.

ABOUT SOTHEBY’S

Established in 1744, Sotheby’s promotes access and ownership of exceptional art and luxury objects through auctions, private sales and retail. Our deep expertise across 70 selling categories is supported by a leading technology platform and a global network of specialists spanning 40 countries. Selling categories include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits and Design, as well as collectible cars and real estate through RM Sotheby’s and Concierge. Sotheby’s Financial Services is a leading art lender and provides capital solutions for collectors around the world, having originated more than $12 billion in loans since its inception. Sotheby’s new global headquarters is now open at the iconic Breuer building at 945 Madison Avenue in New York City, featuring Marcel, a new continental restaurant designed by Roman & Williams.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Ritual Zero Proof Debuts RTDs

Ritual Zero Proof Debuts RTDs

Pop & Bottle Grows Beyond Lattes with Matcha Hydration Launch

Pop & Bottle Grows Beyond Lattes with Matcha Hydration Launch

Marketing: David Beckham’s IM8 Partners with Inter Miami, Nescafé Unveils Espresso Keg

Marketing: David Beckham’s IM8 Partners with Inter Miami, Nescafé Unveils Espresso Keg

SPONSORED POST
Buying as Well as You Sell: Your Next Profit Tailwind

Buying as Well as You Sell: Your Next Profit Tailwind

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Bevera...

View All|Post a Listing

Featured Jobs

Brewery Sales Representative - Northern Illinois - Three Floyds Brewing

Brewery Sales Representative - Northern Illinoi...

Key Account Manager - Northeast - Good Boy Vodka

Key Account Manager - Northeast - Good Boy Vodka

Business Development Specialist - Nantucket Crisps

Business Development Specialist - Nantucket Crisps

National Account Manager - Almanac

National Account Manager - Almanac

Assistant Brewer - Firehouse Brewing Co.

Assistant Brewer - Firehouse Brewing Co.

Vice President of Sales - Southeast US - Good Boy Vodka

Vice President of Sales - Southeast US - Good B...

View All Jobs|Post a Job

More News

Westrock Reports Positive Q1 With Production Lines Fully Operational

Westrock Reports Positive Q1 With Production Lines Fully Operational

Beyond CEO Brown: Protein Drink Pivot Hopes to Flip the Script for Brand

Beyond CEO Brown: Protein Drink Pivot Hopes to Flip the Script for Brand

Nutrabolt Names Former KDP Exec Archambault as President, COO

Nutrabolt Names Former KDP Exec Archambault as President, COO

Distribution: The Cycle Goes Nationwide with Sprouts

Distribution: The Cycle Goes Nationwide with Sprouts

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Sales Representative (NJ/PA) - Flying Fish Brewing Co - Flying Fish Brewing Co
  • Hops Sales Representative - Hop Revolution - Hop Revolution
  • Brewer - Aloha Beer Co. - Aloha Beer Co.
  • Area Sales Manager - Inland Empire, CA - Good Boy Vodka - Good Boy Vodka
  • State Manager - MT/UT/OR - Good Boy Vodka - Good Boy Vodka
  • Area Sales Manager - Pittsburgh, PA - Good Boy Vodka - Good Boy Vodka
  • Key Account Manager - Northeast - Good Boy Vodka - Good Boy Vodka
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Pop & Bottle Grows Beyond Lattes with Matcha Hydration Launch
  2. Marketing: David Beckham’s IM8 Partners with Inter Miami, Nescafé Unveils Espresso Keg
  3. How Lil Yachty’s Yacht Water Is Building on Atlanta Music and Brewing Veterans
  4. Westrock Reports Positive Q1 With Production Lines Fully Operational
  5. Beyond CEO Brown: Protein Drink Pivot Hopes to Flip the Script for Brand
  6. Nutrabolt Names Former KDP Exec Archambault as President, COO
  7. Distribution: The Cycle Goes Nationwide with Sprouts
  1. Rhum Clément Introduces V.O in the U.S.
  2. Dennings Point Distillery Expands Flexible Production Model to Support Evolving Beverage Brands
  3. ShineWater Expands Distribution at H-E-B, Bringing More Better-for-You Choices to Families Across Texas
  4. Lucas Bols Introduces “Stock Your Home Bar,” Turning Every Occasion Into a Complete Cocktail Solution
  5. Pre-Prohibition Pint Highlights Trio of Rare Old Fitzgerald Bourbons to Be Auctioned for Charity
  6. ROLUS Launches Nationwide, Introducing the “Social Hydration” Movement
  7. RTB Debuts Fresca Hard: A Satisfying, Citrus-Flavor-Forward Reward After Every Well-Played Game
  1. How Lil Yachty’s Yacht Water Is Building on Atlanta Music and Brewing Veterans
  2. Middle-Tier Power Players Emerge As RNDC Nears a Total Exit
  3. Breakthru Beverage to Acquire RNDC’s Kentucky, Indiana Territories; More Transactions Incoming
  4. New Hard Lemonade RTDs Squeeze Out Mainstays
  5. Retailers Add More Space For High ABV RTDs, NA Analogs, THC
  6. Following Surfside Success, Stateside Targets 1.5M Super Lyte Cases This Year
  7. Sazerac Invests in Kendall Jenner’s 818 Tequila for Nationwide Sales and Distribution Partnership
  1. Lil Yachty’s Yacht Water Builds on Atlanta’s Music Scene with Former Beer Leaders
  2. Circana Weekly Scans: Bev-Alc Sales -2.3% in ‘Second Reset Week’ Post-Easter
  3. Boston Beer to Launch 15% ABV Lytt Electric Coolers
  4. Bump Williams: Regional & Local ‘Still Matters;’ Craft Showing ‘Encouraging’ Forward Progress Through Q1
  5. A Beer For Mom (and Pls Remember the Flowers)
  6. BeerBoard: Michelob Ultra Tops Draft Volume Share on Cinco de Mayo
  7. Press Clips: Breakthru Strikes, Monster and Diageo Earnings, Hard Seltzer’s Top-Heavy Market & More
View All|Submit News

Promoted PR Posts

Keg Logistics Joins International Keg Pooling Group

Keg Logistics Joins International Keg Pooling Group

Founders of Keg Credit Announce Formation of Keg Capital

Founders of Keg Credit Announce Formation of Keg Capital

Oktane Scores Golden Ticket: KeHe Distribution Trend Finder Taps Performance Beverage for Nationwide Growth

Oktane Scores Golden Ticket: KeHe Distribution Trend Finder Taps Performance Beverage for Nationwide Growth

Most Brands Get U.S. Expansion Wrong—Cascadia Managing Brands Releases New Guide to Fix It

Most Brands Get U.S. Expansion Wrong—Cascadia Managing Brands Releases New Guide to Fix It

Franklin & Sons Appoints New Master Importer to Accelerate Growth

Franklin & Sons Appoints New Master Importer to Accelerate Growth

Graasi Organic Barley Water Expands U.S. Distribution Strategy with Gourmet International Partnership in Michigan

Graasi Organic Barley Water Expands U.S. Distribution Strategy with Gourmet International Partnership in Michigan

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙