Frey Ranch Distillery Selects Hotaling & Co. to Lead National Sales & Marketing Expansion

Frey Ranch® Distillery Selects Hotaling & Co. to Lead National Sales & Marketing Expansion

Award-Winning Farm-to-Glass Whiskey Distillery Aligns with Leading Premium Spirits Company to Accelerate National Growth

FALLON, NV & SAN FRANCISCO, CA (May 26, 2026) – Frey Ranch Distillery has appointed Hotaling & Co. as its national sales and marketing partner to support the next phase of the award-winning Nevada whiskey brand’s growth across the United States. The partnership will take effect July 1, 2026.

Under the agreement, Frey Ranch will continue to own and operate all production at its Fallon, Nevada distillery while leveraging Hotaling & Co.’s national sales organization, trade marketing capabilities, and industry relationships to expand distribution, visibility, and consumer awareness for the rapidly growing farm-to-glass whiskey brand.

Founded and operated by the Frey family on their fifth-generation Nevada farm, Frey Ranch has earned national recognition for its estate-distilled whiskeys crafted entirely from grains grown on-site. The distillery has become one of the top-selling ultra-premium bourbons in Nevada and California and one of the largest whiskey producers on the West Coast.

“We are incredibly excited to partner with Hotaling & Co.,” said Colby Frey, Co-Founder of Frey Ranch Distillery. “Their expertise in building premium spirits brands and expanding market presence makes them an ideal partner for Frey Ranch. Most importantly, this alliance allows us to stay focused on what we do best: growing our grains and producing exceptional whiskey, while benefiting from Hotaling’s best-in-class sales and marketing capabilities. Rest assured, every sip of Frey Ranch Whiskey will continue to be produced with the grains we grow 100% on our Nevada farm, as it has been since day one,” Frey continued.

Hotaling & Co. represents a portfolio of globally respected spirits brands including Luxardo, Nikka Whisky, and HINE Cognac, with deep expertise in developing premium and craft spirits in the U.S. market. The addition of Frey Ranch further strengthens the company’s American whiskey portfolio and expands its presence in the fast-growing super-premium whiskey segment. As one of the only “true” estate distilleries across the country, Frey Ranch has established a distinctive position within American whiskey through its commitment to farming, transparency, and quality.

“Frey Ranch has built one of the most authentic and compelling whiskey brands in the country,” said Aaron Webb, CEO of Hotaling & Co. “Colby and Ashley have created something rare — a true estate whiskey brand with exceptional quality, a differentiated story, and strong consumer momentum. We’re excited to help bring Frey Ranch to more markets and more accounts across the country while preserving exactly what makes the brand special.”

As part of the agreement, Frey Ranch Co-Founders and husband-and-wife team Colby and Ashley Frey will continue to lead the company and retain total control over the company’s “whiskey farming,” innovation, distilling, aging, and bottling its whiskeys entirely at its estate distillery in Fallon, Nevada, with Master Distiller Russell Wedlake continuing to oversee day-to-day distillery operations.

Frey Ranch whiskeys are currently available across twenty states through SGWS and select regional distributors. Trade partners, retailers, and on-premise accounts with questions about the transition are encouraged to reach out to their regional Hotaling & Co. representative beginning July 1, 2026.

About Frey Ranch Distillery

Frey Ranch Distillery was founded in 2006 by Colby and Ashley Frey on the Frey family’s 2,500-acre farm in Fallon, Nevada. The family has a deep history of farming in Northern Nevada that dates back 170 years and continues today with Frey Ranch Distillery, one of the only distilleries in the country to grow 100% of its whiskey grains on-site. Today, Frey Ranch is one of the top-selling ultra-premium bourbons in the US and one of the largest whiskey producers on the West Coast. The company is also a proud member of the Estate Whiskey Alliance®, which it joined in February 2025.

Frey Ranch is a year-round working farm that also offers tours and tastings to the public every Saturday from 12–4 p.m. Its award-winning portfolio of bourbons, ryes, and specialty whiskeys are available for purchase in Alabama (SGWS), Arizona (SGWS), California (SGWS), Colorado (SGWS), Florida (SGWS), Georgia (Georgia Crown), Illinois (SGWS), Indiana (SGWS), Michigan (SGWS), Mississippi (SGWS), Nevada (SGWS), New Mexico (SGWS), Ohio (SGWS), Oregon (SGWS), Tennessee (Best Brands), Texas (SGWS), Virginia (SGWS), and online.

About Hotaling & Co.

A born and bred San Francisco original, Hotaling & Co. is the leading importer of super-premium spirits and cocktail essentials. Hotaling & Co. carries on a pioneering spirit that began in 1993 under the then-company name Anchor Distilling Company, which brought back copper pot distilling in the U.S. with its introduction of Junipero Gin and Old Potrero Rye Whiskey. The name Hotaling & Co. nods to the local legend A.P. Hotaling, who ventured West during the Gold Rush and quickly became one of the most reputable spirits dealers in the country and a notable figure in American drinking culture. Fueled by a passion for beverage expertise, education, and hospitality, Hotaling & Co. carries on this tradition of artisanal excellence by bringing together a family of like-minded spirits that share a commitment to craft and care including Luxardo Liqueurs & Cherries, Nikka Whisky, HIRSCH Selected Whiskeys, Junipero Gin, HINE Cognac, Convite Mezcal, Kavalan Whisky, Denizen Rum, Dingle, BarSol Pisco, Christian Drouin, Old Potrero Rye Whiskey, Silvio Carta, and more.