Lasso Motel Whiskey Unveils 13-year Rye Honoring the Legacy of James Dean

Dallas, TX (May 27, 2026) —Lasso Motel Whiskey, the award-winning spirits brand known for its bold approach to whiskey making, announces the launch of its latest limited-edition release: the Lasso Motel Whiskey x James Dean 13-Year Rye Whiskey. Developed in partnership with the James Dean Estate, this rare, high-proof expression is rooted in rebellion, Americana, and a romanticized sense of exploration, reflecting the enduring cultural imprint of James Dean through a distinctly modern rye.

“James Dean embodied the same spirit Lasso Motel Whiskey was built on – rebellion, authenticity, the kind of effortless cool that never needs to explain itself. This collaboration was natural. Thirteen years in the barrel, and it shows. We didn’t chase the legend. We just tried to live up to it,” says Devin Odell, Founder of Lasso Motel Whiskey.

Crafted from a 95% rye, 5% malted barley mash bill and aged 13 years, this 112-proof release is distilled in Indiana and hand-selected for this limited-edition expression. On the nose, the whiskey opens with green pear, cherry wood, burnt sugar, and cinnamon spice. The palate develops into dark fruit layered with cacao and baking spice, finishing with a subtle floral lift.

“Lasso Motel Whiskey carries the same rebel soul and timeless Americana that continues to define James Dean’s legacy. When we discovered the brand, it felt like the same thing – no pretense, just the real deal. It’s extra special that it comes from Indiana, just like Jimmy – he would have loved this,” said Coy and Charles Winslow from the James Dean Estate.

The Lasso Motel x James Dean 13-Year Rye Whiskey builds on the brand’s growing portfolio of aged and distinctive releases. Available in limited quantities, the new expression will be sold at an SRP of $149.99, and available for purchase online at Seelbach’s.

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James Dean

James Dean is one of the most iconic actors of all time. Raised in Indiana, he became a legendary figure in Hollywood despite his brief career, which was tragically cut short at the age of 24. Dean is best known for his roles in three major films: East of Eden (1955), Rebel Without a Cause (1955), and Giant (1956). Dean’s portrayal of misunderstood youth in Rebel Without a Cause made him a cultural symbol of teenage angst and rebellion. His style, charisma, and vulnerability made him a lasting influence on generations of actors and fans.

Lasso Motel Whiskey

Founded by Devin Odell, a visionary force in the spirits industry and President of Dynasty Spirits, Lasso Motel Whiskey was inspired by the raw, rock-and-roll nostalgia of the legendary Belmont Hotel in Dallas—a now-shuttered but iconic landmark. The brand embraces a contemporary take on whiskey craftsmanship, blending premium aged expressions with globally sourced cask finishes.