Chlorophyll Water Expands Midwest Footprint, Now Available at All Hy-Vee Locations

The first bottled water in the U.S. to pass Clean Label Project Certification expands to more than 250 Hy-Vee retail stores across the Midwest amid national growth and surging consumer demand for chlorophyll, clean-label hydration.

NEW YORK, N.Y. — Chlorophyll Water, the pioneer in the chlorophyll category and the first bottled water in the United States to pass the strict Clean Label Project Certification, is proud to announce its launch across all Hy-Vee locations, expanding the brand’s Midwest retail footprint to more than 250 Hy-Vee retail stores across Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin. Hy-Vee will carry both Chlorophyll Water’s 16.9 oz bottles and 1 liter bottles, giving shoppers multiple ways to enjoy the brand’s ultra-purified, plant-powered functional water.

The Hy-Vee launch marks another major milestone in Chlorophyll Water’s national expansion, bringing its ultra-purified, plant-powered functional water to one of the Midwest’s most respected grocery retailers. Founded in 1930 and headquartered in West Des Moines, Iowa, Hy-Vee is an employee-owned company known for quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service.

Hy-Vee is also recognized for its strong health-and-wellness focus, including access to registered dietitians, nutrition counseling, meal planning and wellness services across its retail network. The launch aligns Chlorophyll Water with a retailer deeply committed to helping shoppers make healthier choices and live easier, healthier and happier lives.

“Hy-Vee has always been one of our dream retailers,” said Matt Levine, founder of Chlorophyll Water. “Their commitment to health, wellness, quality and customer service aligns perfectly with what we are building at Chlorophyll Water. The Midwest has been one of our strongest-performing regions, and we are incredibly excited to make Chlorophyll Water available to Hy-Vee shoppers across all locations.”

Chlorophyll Water is ultra-purified water infused with chlorophyll, derived from alfalfa, and fortified with essential vitamins A, B12, C and D. The brand is known for its crisp, refreshing taste with subtle lemon and spearmint notes, clean-label positioning and commitment to sustainability. Chlorophyll Water’s bottles are made from 100% recycled plastic using CleanFlake™ label technology, and through its partnership with rePurpose Global, the sale of each bottle funds the recovery of the equivalent of one ocean-bound plastic bottle. The brand also recently expanded its packaging portfolio with the launch of its new 16 oz aluminum cans.

The Hy-Vee launch comes during a period of significant growth for Chlorophyll Water and rising consumer interest in chlorophyll, functional hydration and better-for-you beverages. The chlorophyll market is forecasted to grow 56% faster than the coconut water market and 40% faster than the U.S. bottled water market, with chlorophyll projected at an 8.0% CAGR through 2030, compared to 5.13% for coconut water and 5.7% for U.S. bottled water over the same period.

Chlorophyll Water has seen strong momentum across retail, e-commerce and social commerce. The brand was awarded “Top Brand of the Year” by Spate Market Research, an AI-powered consumer forecasting platform; named an “Emerging Brand of the Year” finalist by the California Grocers Association; selected as an “Ones to Watch” finalist at the Beverage Forum; and nominated for the “Emerging Brand of the Year” competition at the Nourishing Change Conference, founded by Kroger. Chlorophyll Water also ranked #9 out of more than 90,000 brands on RangeMe’s “Top 50 Food & Beverage” list and ranked in the top 1% on TikTok Shop out of more than 700,000 TikTok Shops (with over 2 billion #Chlorophyll & #ChlorophyllWater hashtag mentions), further demonstrating strong consumer demand. The brand was also recently labeled “Amazon’s Choice” and awarded “Top Shop” on Faire.com.

Earlier this year, Chlorophyll Water received Walmart’s coveted “Golden Ticket,” selected from more than 12,000 applicant brands, and launched in 300+ Walmart stores, further underscoring the brand’s growing mainstream retail momentum.

Chlorophyll Water originally made history as the first bottled water in the U.S. to pass Clean Label Project Certification and has earned the certification for three consecutive years. The certification includes independent third-party testing for more than 90 industrial and environmental contaminants, including heavy metals, pesticides, plasticizers and other chemicals of concern. Chlorophyll Water also publishes its lab test results on ChlorophyllWater.com, reinforcing the brand’s commitment to transparency.

“Consumers are increasingly looking for clean, transparent and functional products they can trust,” added Levine. “Hy-Vee is an incredible platform to introduce more Midwest shoppers to Chlorophyll Water as we continue leading and building the chlorophyll category nationwide.”

Chlorophyll Water is now available at all Hy-Vee locations.