For more than 40 years, Wisdom Natural Brands has been helping people enjoy sweetness without sugar. Since 1999, its SweetLeaf brand has been the original plant-based stevia sweetener. Today, SweetLeaf is entering its next chapter with two strategic milestones: the unveiling of refreshed packaging across its consumer stevia portfolio and the formal introduction of SweetLeaf Ingredients Solutions, its wholesale ingredient division.
Together, these initiatives reflect SweetLeaf's continued investment in both its retail brand and ingredient business as demand for sugar alternatives, functional ingredients, and clean-label solutions continues to grow.
Refreshed Retail Packaging
SweetLeaf's stevia product line is rolling out with updated packaging designed to create a stronger shelf presence and make it easier for consumers to shop the portfolio. The refreshed design features a modern pistachio green color palette inspired by the brand's iconic original green packets, along with more prominent benefit callouts highlighting key attributes like zero calories, zero sugar, zero erythritol, and prebiotic fiber.
As consumers increasingly seek products that deliver both clean sweetness and functional health benefits, SweetLeaf has elevated its prebiotic fiber message on pack to meet this growing demand. Among its benefits, SweetLeaf is the only national stevia sweetener brand made with plant-based prebiotic inulin fiber, offering the sweetness consumers love with added support for gut health and overall wellness.
While its look has evolved, the trusted products and formulations consumers know and love remain the same.
SweetLeaf Ingredients Solutions
SweetLeaf is also formally introducing SweetLeaf Ingredients Solutions, expanding visibility around an established business that has long supplied premium stevia and natural sweetening ingredients to beloved food, beverage, and wellness/personal care manufacturers across North America.
Backed by more than four decades of sweetener expertise, SweetLeaf Ingredients Solutions helps manufacturers reduce sugar, support clean-label product development, and meet evolving consumer preferences without compromising taste or quality.
As demand for better-for-you products continues to reshape food and beverage innovation, the market for low- and no-calorie sweeteners is projected to grow at an 11.9% CAGR through 2030, with stevia holding the largest share of the category. SweetLeaf's thoughtful dual focus on serving consumers and manufacturing partners positions the brand to meet demand at every stage of the value chain.
The refreshed SweetLeaf stevia packaging will continue rolling out online and in retailers over the coming months. Explore the full stevia product portfolio at sweetleaf.com.
For more information on SweetLeaf's Ingredient Solutions platform and how the brand is helping CPG manufacturers meet growing demand for reduced-sugar, clean-label, and fiber-forward formulations, visit the Ingredient Solutions resource page.
About SweetLeaf
SweetLeaf is the original plant-based stevia sweetener and the only national stevia brand made with prebiotic inulin fiber from chicory root. SweetLeaf delivers clean, zero-calorie sweetness with added gut health benefits — no erythritol, no artificial ingredients, no compromises.
From the iconic green packet to liquid drops, shaker jars, and squeezable bottles, SweetLeaf helps Balance Seekers make smarter choices, one cup at a time. SweetLeaf is a brand of Wisdom Natural Brands, headquartered in Gilbert, Arizona.
To learn more, visit sweetleaf.com and follow @sweetleaf on Instagram.
About Wisdom Natural Brands®
Wisdom Natural Brands® is a pioneer in better-for-you sweeteners and wellness products, dedicated to helping consumers enjoy naturally delicious alternatives to refined sugar for more than 40 years. Its portfolio includes SweetLeaf®, the original plant-based stevia sweetener; Drizzle® Honey, sustainably sourced raw and superfood honey products; and Wisdom of the Ancients® herbal blends.
Committed to quality, innovation, and great taste, Wisdom Natural Brands' products are available throughout leading retailers and online across North America and beyond.
To learn more, visit wisdomnaturalbrands.com.
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