NAPA, CALIF., August 11, 2026 — Quintessential and Classic Wines of California today announced a new strategic partnership that will significantly expand sales coverage and market reach for Quintessential’s national portfolio throughout California. Effective September 1, 2026, a significant portion of Quintessential’s California wholesale business will transition to Classic Wines, effectively tripling the sales resources supporting the portfolio in the state.
Under the new structure, Quintessential will become a supplier to Classic Wines for most of its national portfolio in California, giving those brands access to Classic’s statewide sales and distribution network and established relationships with chains and key accounts.
“This partnership gives us the opportunity to dramatically expand our reach in California while staying focused on what Quintessential does best: building exceptional wine brands and strong, lasting relationships with our suppliers and customers,” said Dennis Kreps, co-owner of Quintessential. “Classic brings tremendous scale and reach across California, while Quintessential brings an outstanding fine wine portfolio, deep connections within the fine wine community and a highly experienced team. Together, we can create a stronger platform for our suppliers, customers and future growth.”
“Quintessential has built an impressive portfolio and a reputation for bringing distinctive, high-quality wines to the U.S. market,” said Casey Tedd, Chief Commercial Officer of Bronco and President of Classic Wines of California. “We see a tremendous opportunity to bring those wines to more customers across California. The combination of our teams, relationships and capabilities gives us a strong foundation to grow these brands and deliver even greater value to the market.”
Quintessential and Classic Wines will work closely with suppliers and customers to ensure continuity of service ahead of the partnership’s September 1, 2026, launch.
ABOUT QUINTESSENTIAL
Based in Napa, California, Quintessential is a premier marketer, importer and distributor of exclusively family-owned fine wines and spirits, representing more than 50 family wineries and distilleries across 12 countries. Quintessential is committed to showcasing the best expressions of terroir and craftsmanship from around the world.
ABOUT CLASSIC WINES OF CALIFORNIA
Classic Wines of California is a premier wine and spirits distributor serving retailers and restaurateurs throughout California. Founded in 1973, the family-owned company is dedicated to building brands and providing customers with valued expertise while selling and distributing exceptional products throughout the Golden State.
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