London bars put a honeyed twist on the Negroni with BEESOU Honey Aperitif

British Bitter Honey Aperitif partners with leading bars across the capital, with each venue creating its own interpretation of the timeless classic Negroni.

BEESOU Bitter Honey Aperitif is marking Negroni Week with a major London on-trade activation, partnering with 23 venues across the capital for a series of dedicated serves and menu listings.

Rather than rolling out a single signature serve, participating bartenders have been invited to create their own interpretation of the Classic Negroni using BEESOU, showcasing the versatility of bitter honey within one of the world’s most timeless established cocktails.

“Negroni Week has become one of the most recognisable moments in the drinks calendar, both for consumers and the trade. The Negroni itself is a true cocktail institution, a drink with more than a century of history that has remained relevant because bartenders continue to reinterpret it without losing sight of what makes it a classic.

For BEESOU, that made Negroni Week the perfect opportunity to work with the bartenders who make London’s cocktail culture what it is. Rather than prescribing one serve, we wanted to give each venue the freedom to explore what bitter honey can bring to the Negroni and create their own expression.”

Alessandro Geraci, Global Brand & Advocacy Manager, BEESOU

Participating venues

Dover Yard at 1 Hotel Mayfair — Mayfair Savage Garden — Tower Hill Rules Cocktail Bar — Covent Garden Solaya at art’otel London Hoxton — Shoreditch Baudry Greene — Covent Garden Hidden Grooves at Virgin Hotels London-Shoreditch — Shoreditch COYA Mayfair — Mayfair JOIA at art’otel London Battersea Power Station — Battersea TOZI Victoria — Victoria TOZI Battersea — Battersea Power Station Larry’s at the National Portrait Gallery — Trafalgar Square Hidden Society — Fitzrovia Bentley’s Oyster Bar & Grill — Mayfair Lilibet’s — Mayfair Without Papers — Shoreditch Chucs Belgravia — Belgravia Evans & Peel — Earl’s Court Henson’s Bar at Mimi’s Hotel Soho — Soho The Parlour Kensal — Kensal Eve Bar Covent Garden — Covent Garden Royal Cocktail Exchange — Tottenham Court Road Black Parrot — City of London Charlotte Street Hotel — Fitzrovia

BEESOU is joined by partner brands VII Hills Gin and Karminia Vermouth for the Negroni Week activation.

ENDS

About BEESOU

BEESOU is an 11% ABV all-natural bitter honey aperitif, blended from our ethically sourced British honey and natural botanicals. Proudly B-Corp certified, Beesou reflects a dedication to environmental and social responsibility. At 11% ABV, Beesou is perfect for cocktails or as a Spritz, Negroni and Margarita.