Lifeway Spotlights Muscle Mates With New Chicago Bears Campaign

Hi,

Lifeway is putting creatine where shoppers might not expect it: kefir. Lifeway Foods today debuted a new social spot spotlighting Muscle Mates, its high-protein probiotic kefir with creatine, featuring Chicago Bears stars Colston Loveland and D’Andre Swift.

The two athletes first partnered with Lifeway in February, and the new spot builds on their original commercial, which used humor to poke fun at the prevalence of AI while highlighting Lifeway’s authentic kefir expertise.

20 grams of protein. 5 grams of creatine. One bottle. The new Muscle Mates spot introduces the product through a relatable sports and lifestyle lens, positioning it for consumers seeking protein and creatine in a convenient kefir format. The spot launches on the heels of the original commercial’s Chicagoland television debut on NBC 5 Chicago this past Sunday.

Let me know if you have any questions or are interested in speaking with a representative at Lifeway.

Best,

Ella