Bimble, which hails from New York City, is a recently launched CBD enhanced (25 mg) sparkling beverage available in a single SKU, Grapefruit Basil Mint.

Taste is definitely one of the strong points of this product. Key ingredients include sparkling water, natural fruit extracts, and a mild amount of honey. The product is light, crisp, clean, and very refreshing. There’s plenty of grapefruit flavor and a touch of mint to the finish, but, for better or worse, these flavors overpower any hints of basil in the mix.

Nutritionally, the product, which has 50 calories and 8 g of sugar, is nicely positioned in terms of current trends. The relatively simple ingredient list doesn’t hurt, either.

Visually, Bimble looks the part of the sparkling and CSD categories. This starts with the decision to use a 12 oz glass soda bottle. The product uses a clear label and a minimalist design that features a conceptual design element at the top of the label and three lines of text at the bottom of the label to describe the product. There’s also a callout for the flavor in a pink circle in the center of the label.

As for the CBD content, Bimble has placed “25MG Calm Balanced Delicious” on the bottom. This is an approach that’s subtle, but could be confusing to the uninitiated when found on retail shelves. Still, we really do like the simplicity and cleanliness of the design.

From our perspective, there’s a lot to like about Bimble, starting with it being a product that would be market worthy even if it didn’t have CBD in it. Since it does have CBD, this adds both new opportunities and challenges, starting with the countless number of products that are launching and will be competing with it.

The obvious place for Bimble to start is to figure out how they are going to follow up this single SKU. Giving consumers choices and variety will certainly help keep them engaged regularly with the brand, a necessity if Bimble wants to keep up with the other CBD beverages that are out there gaining traction.

Overall, we think that Bimble has done a really nice job with their initial SKU, a model that they can hopefully use to build out a larger line.