BluePrint Raw Vinegar Drinks

by Hain Celestial Group, The

Review: BluePrint Raw Vinegar Drinks Are Innovative and Enjoyable

Posted: Jun 30, 2016 at 10:07 AM (Last Updated: Jun 30, 2016 at 3:18 PM)

Covers Products: Ginger Maple Tonic, Turmeric Tonic

With the market for vinegar products continuing to evolve -- and BluePrint continuing to build its brand beyond the juice cleanse (watch our interview with Hain Celestial CEO Irwin Simon) -- the company is trying to extend its product set with an apple cider vinegar (ACV) drink.

Several new brands have popped up in the category recently; BluePrint’s version is light and refreshing, and is a nice alternative to some of the more intense and vinegar heavy offerings that are out there. They’ve done this by mixing cold-pressed juice, water, and apple cider vinegar as the base, then enhanced that base with other ingredients to craft the two initial SKUs, Ginger Maple Tonic and Turmeric Tonic. .

Both initial varieties showcase BluePrint’s ability to create unique and enjoyable flavors. Ginger Maple Tonic is the lighter of the two and it features nine percent juice (lime and ginger) along with the apple cider vinegar and added maple syrup. While we didn’t really taste the ginger, the lime, ACV, and maple syrup are all present. It’s tart and tangy but still light and refreshing. The Turmeric Tonic is less sweet, while added apple juice, lemon juice, turmeric, cinnamon, cayenne, and ACV add mild but complex flavors. While less sweet, we judged it to be the more quaffable of the pair.

We’ll also point out that the calorie and sugar content -- 40 calories for the Ginger Maple and 35 for the Turmeric and 7g of sugars for both -- is something that’s definitely a marketable aspect of the product. Taking advantage of the BluePrint brand, but coming at it with fewer calories and lower sugar content than a cold-pressed juice, seems like something that could get some attention.

Visually, we like the choice of a 10 oz. square bottle. It feels like a clear extension of the brand, while the layout of the label, which is exclusively text, is actually quite easy on the eyes. And, more importantly, your eye immediately goes to what’s important: the flavor name and tagline. Perhaps it would make sense to add a callout for calories on the front, but otherwise we really like it the way that it is.

Overall, an innovative and well executed product line that should help the BluePrint brand continue to be a player in HPP organic beverages.

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