Review: Blume Honey Water

Posted: Jun 05, 2019 at 2:59 PM (Last Updated: Jun 05, 2019 at 3:37 PM)

Covers Products: Citrus Vanilla '19, Ginger Zest '19, Wild Blueberry '19

Blume Honey Water, which we first reviewed in March 2018, is back with a big update to both its packaging and formulation.

The original version came squat 10 ounce bottles that contained 100 calories and 22 grams of natural sugar from honey each. At the time, we expressed concerns about the product’s relatively small serving size, as well as the amount of sugar it contained.

Fortunately, Blume’s latest revision addresses both of these concerns by shifting to a larger 16 ounce bottle and reducing sugar content.

The three flavors, which, like the original lineup, includes Vanilla Citrus, Wild Blueberry, and Ginger Zest, can are all light and refreshing. They drink a bit more like flavored water than what we remember of the original. Given the larger bottle size, this is definitely a good thing; we think it would be pretty easy to gulp down a bottle.

From a flavor perspective, Blume’s products are all solid. Ginger Zest has sweet and spicy with a touch of lemon to the finish and definitely benefits from being a bit less sweet than the first iteration. Wild Blueberry, which starts with a base of blueberry-infused water, has a bright blueberry flavor and a nice touch of honey to round it out. Finally, there’s Vanilla Citrus, which begins with notes of honey and vanilla before finishing with a splash of lemon.

Diving into the branding and packaging a bit more, we like the decision to move from a fully wrapped to a partially transparent label . The new design features a rectangular white panel that runs from top to bottom, some illustrations of flowers and fruit on the sides, and an illustration of a bee flying across the label. The text is cleanly and intuitively arranged and, perhaps most importantly, the new look is appealing and inviting overall.

In the end, this is a pretty major upgrade for Blume Honey Water. The product feels much more market ready and well-executed than the first time around, and, if it’s placed in the juice or tea set, we think it has a shot to do well.


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