Review: Dirty Lemon +CBD

Posted: Aug 20, 2018 at 4:53 PM (Last Updated: Aug 21, 2018 at 10:07 AM)

Covers Products: Dirty Lemon + CBD

Functional beverage maker Dirty Lemon, which has operated a direct-to-consumer business model since the company's inception, recently announced the introduction of a new CBD-enhanced product offering.

The product, called Dirty Lemon +CBD, contains 20mg of full-spectrum cannabidiol (CBD), an all-natural compound found in the cannabis plant. Created in partnership with BEBOE, a high-end cannabis brand, Dirty Lemon is taking the approach of bringing in expertise and an existing brand name to help give this product credibility right out of the gate.

From a taste perspective, this product is really easy to drink and is straightforward in terms of what it offers. The base of the flavor is water and lemon juice, Much like Dirty Lemon’s  other products, the base of the flavor is water and lemon juice, with added pineapple, blood orange, and tangerine. The drink is finished off with L-theanine, ocean minerals, and Himalayan pink sea salt (for added electrolytes).

The ingredients list also refers to a  “pineapple express blend,” which includesthe pineapple, blood orange, and tangerine. This is, as the company's press release states, a reference to the “pineapple express” strain of marijuana.

From our perspective, this seems a bit unnecessary to directly call this out, especially given that the majority of consumers -- and perhaps the food & beverage industry as a whole -- are still learning the difference between CBD and THC, the compound in cannabis which produces psychoactive effects. It certainly doesn’t seem like it adds anything to the product.

Putting this aside, Dirty Lemon +CBD fortunately tastes really solid. It’s light, refreshing, and crushable, which is quite different than many other CBD beverages that have come across our desks. A key part of this is the product has no added sugar and only 15 calories and 1 gram of sugar per 16 oz. bottle. Overall, this is definitely a product that we would consume for the flavor alone.

They’ve done a nice job on the outside, too. The product comes in the same bottle as the rest of the Dirty Lemon line and features a full-wrap label. The design is whimsical, which we suppose fits with a CBD product, and it has a look that stands out from the other flavors. Obviously, how this looks on a shelf doesn’t matter for a product sold exclusively through DTC. But it will definitely look cool in your hand, and we love the minimalist aesthetic.

Overall, Dirty Lemon +CBD is a well-executed product that seems like a clever addition to the brand’s product lineup.

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