Review: Wandering Bear Cold-Brew Adds Single Serve Offering
Covers Products: Straight Black (11oz)
Wandering Bear is a New York City based company that has, at least until now, been known for its bag-in-box offerings. Recently, the company raised new funding, which we can surmise has something to do with the fact that the company is now expanding into a single serve ready to drink offering.
For now, the company is offering a single variety, Straight Black, which is, as the name suggests, straight USDA Organic and Fair Trade cold-brew coffee that doesn’t have any added sweeteners or flavorings. It’s bright and bold in flavor and extremely smooth in finish, which are all of the things that we’ve come to expect from high quality cold brew coffee. For Wandering Bear there’s another aspect that’s important: having quality that’s consistent with their bag-in-box offerings. On that front, they’ve definitely succeeded.
Packaging for this product is an 11 oz. Tetra Pak aseptic (although it still requires refrigeration) resealable Dreamcap package. They’ve done a really nice job creating something that’s clean and chic looking, while also creating an aesthetic that resembles the look of their bag-in-box product. That latter point, which gives the brand continuity and cohesiveness across product lines, is a really smart move on the part of Wandering Bear.
However, we do wonder how this product will fare on its own. Compared with their multiserve product, which has a point of differentiation in its method of delivery, this product doesn’t stand out all that much from the plethora of ready to drink single serve cold-brew coffees that are on the market today. That being said, we wonder if Wandering Bear needs to do a bit more -- be it flavors or something else -- to be able to grab a chunk of the category. As a single SKU, it’s a bit unclear as to how they might do that.
Overall, this is a good and probably necessary step for Wandering Bear. They’ve successfully created a product that can hold its own as far as the liquid goes and it ties nicely back to their flagship back-in-box product. And we definitely think that this can serve as a launchpad for further innovation and evolution in the single serve set.