Heaven Hill Brands Unveils New Premium Packaging, Marketing Campaign for Lunazul Tequila

Blanco_on_white_29959BARDSTOWN, Ky. – Lunazul 100% Agave Tequila has a new, premium package reflective of the brand’s quality and heritage. The hot-selling Lunazul now features a refreshed bottle with a cleaner look, cork closure and blown-in elements. With the rollout of the package, Lunazul will debut the “One Sip and You Know” marketing campaign which focuses on the simplicity of the Tequila’s great taste.

The estate grown, distilled and bottled Lunazul is among the finest 100% Agave Tequilas in the category. At the 2015 Ultimate Beverage Challenge, three of the four Lunazul varieties (Blanco, Reposado and Anejo) earned the prestigious “Finalist” designation in their respective age groups (all earning 92 points or higher). The packaging is designed to highlight the award-winning Tequila inside and simplify the overall look.

In addition to the Lunazul bottle, a cleaner label design presents the Tequila’s hallmark black label trimmed with bright, crisp colors accented by a blow-in of the Lunazul wolf and a premium cork closure.

The Lunazul package redesign is augmented by a new marketing campaign which underscores the simplicity of the decision to drink Lunazul Tequila, “One Sip and You Know.” Cutting through the clutter of the Tequila category and the myriad complicated messages, Lunazul is a standout for its unique heritage, production process and commitment to quality. The straightforward campaign, however, champions the award-winning flavor of Lunazul suggesting, “Let’s Not Complicate Things.”

The campaign will kick off with a Thrillist partnership that features digital advertising and a summer sweepstakes alongside additional digital, social and trade advertising. Plus, all web presence, on- and off-premise POS and local market activations will reflect the transition to the new campaign.

“This beautiful package update and campaign will contribute immensely to the next stage of growth for Lunazul,” said Reid M. Hafer, Senior Brand Manager for Lunazul Tequila. “The product was a market innovator upon initial release has grown double digits each year for the past five years. The foundation for its success is built and a bright future is ahead with this package and campaign.”

Lunazul 100% Agave Tequila has been one of the leading new Tequila brands in the 100% Agave sub-category. It is both a Beverage Information Group“Rising Star” and Impact “Hot Prospect” for volume growth since 2013.

Lunazul Tequilas (SRP $19.99-24.99) are available in four varieties, Blanco, Reposado, Añejo and Primero.  Blanco and Reposado are available in 1.75 liter, 1.0 liter, 1.0 bar liter, 750 ml and 50 ml sizes, while the Añejo and Primero are available in the 750ml size only.  All are bottled at 40% alcohol by volume. Learn more at www.lunazultequila.com.

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.