The Sazerac Company Extends its TAAKA Vodka Brand with New Varieties

Taaka WatermelonNEW ORLEANS, LA  (Feb. 18, 2015) – If this winter has you day dreaming of the tropics, TAAKA Vodka has two new flavors to help warm your taste buds; introducing TAAKA Pineapple & Watermelon.

Hitting shelves in early spring, these two fruity flavors offer two distinct tastes that are reminiscent of summer.

While pineapple and watermelon are conventional flavors, they are both easy to identify with and complement a range of mixing possibilities. Formulated to taste like a tropical pineapple and a fresh sweet watermelon, TAAKA Pineapple & Watermelon are sure to please.

“These two new flavors are fun, come with great fresh taste, and are familiar flavors,” Tracey Clapp, marketing director, vodka, said. “We’re excited to offer our TAAKA fans more flavors to discover and enjoy.”

Suggested retail pricing for a 750 ml of each is $7.99. Both new flavors are 60 proof.

Other TAAKA Vodka flavors include Cherry, Grape, Cake, Whipped Cream, Orange, Coconut, Peach, Red Berry, King Cake, Pink Lemonade and Fruit Punch.

About The Sazerac Company

Sazerac is one of New Orleans’ oldest American family owned, privately held companies and has operations in New Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California; Baltimore, Maryland; Lewiston, Maine; Londonderry, New Hampshire; and Montreal, Canada.  For more information, please visit